Lead Loyalty Specialist
Few industries have grown as lightning-quick as at-home food delivery. And Just Eat Takeaway.com’s new Lead Loyalty Specialist for the European market leader will play a crucial role in scaling up the their loyalty Points program. This is an exciting opportunity for a highly analytical loyalty program marketer.
About Just Eat Takeaway.com
Just Eat Takeaway is the leader in the global online food delivery marketplace. It connects more than one hundred million active users across twenty-four countries – from Amsterdam to Auckland – with their favorite food.
In 2021, the company, along with its over 634,000 partners, delivered more than six hundred million food orders worldwide. While the company operates on five different continents; it still maintains its Dutch roots. And they describe their corporate culture as down-to-earth yet ambitious.
Just Eat Takeaway.com has their headquarters in Amsterdam and was created in January 2020 by joining two of the world’s most successful food delivery firms: Takeaway.com (founded in The Netherlands in 2000) and Just Eat (founded in Denmark in 2001). Their mission is to be the best food delivery company on the planet.
World-class marketing is a key ingredient to achieve this level of success. In 2016, Just Eat Takeaway.com developed a Loyalty Shop with an MVP set-up to enable the Retention team to test and learn more about their customer behavior. In 2021, they launched an improved Points Program. Now the team is rapidly expanding its offers, scope and functionality. To make the program a success, the company is scaling up its current Loyalty team of six team members.
Vacancy: Lead Loyalty Specialist
The Lead Loyalty Specialist plays a vital role in the strategy and execution of the end-to-end development of the company’s loyalty program across all markets: from developing new platform features to sourcing and marketing campaigns. The goal of the Lead Loyalty Specialist will be to understand and influence customer behavior to stimulate order frequency and reduce churn. While its goals are clear, the scope of this role is open to development by someone with an entrepreneurial and hands-on attitude.
The Lead Loyalty Specialist will manage Just Eat Takeaway.com’s loyalty program across all markets. They will help design and execute customer engagement campaigns and incentives, test and roll out new features, work on expansion plans for new markets and strategic initiatives, and manage the loyalty program budget. Naturally, analytics will deliver a main source of insight. The Lead Loyalty Specialist will need the analytical skills (supported by Customer Intelligence) to enhance their customer understanding and drive future initiatives.
Collaboration is vital for the Lead Loyalty Specialist’s responsibilities. They will work closely in cross-functional teams and with stakeholders from Product and Tech teams. They will also assess the business impact of new features and provide their requirements to the Product Owners. Additionally, they will report on and track KPIs to optimize strategy and execution.
“ This position offers a great opportunity to work on new strategic initiatives for our loyalty program – and ultimately contribute to our customer loyalty.” – Veronika Kartovenko, Global Head of Loyalty
This is an excellent position for a loyalty marketing or product professional who is analytical and pragmatic and gets excited by the idea of scaling up an international loyalty program for a world leader in at-home food delivery.
Just Eat Takeaway.com is working with Top of Minds to fill this vacancy.
To express your interest, contact Florentine van de Loo at firstname.lastname@example.org .