Head of Marketing

Impala Studios is a leading mobile app publisher with a wide portfolio. It’s growing rapidly and its main focus for the coming years is to drive user acquisition for its full app portfolio. The Head of Marketing will be responsible for designing the strategic marketing tools and capabilities to target users effectively and maximize conversion.  

About Impala Studios

Impala Studios’ apps are among the highest ranking in the App Store and the Google Play Store. Their portfolio includes apps for the weather forecast, checking flight schedules, doing calculations, making music, and playing games. The focus of Impala Studios is to deliver excellent usability. A great app should not only work seamlessly, but it also needs to be making life more comfortable.

Impala Studios is unique since they ideate, design, develop and market the apps they create themselves. All end-to-end knowledge is based in-house. In this way, Impala Studios stays on top of the ever-changing app market. A motivated group of around sixty talented people is working in agile teams. The Marketing Team plays a central role within the organization, interfacing continuously with the Product, Technology, and Design Teams. Empowering the organization to achieve its ambitious growth targets through the development of strategic marketing tools and capabilities to drive User Acquisition (UA) is the main objective.

Vacancy: Head of Marketing

The mission of the Head of Marketing is to drive user acquisition by designing a cutting-edge marketing strategy and to develop a highly capable team in order to target users effectively and maximize conversion. The Head of Marketing is a member of the Management Team together with the Managing Director, Head of Products, Head of Technology, Design Manager, and the Head of People & Culture. This role reports to the MD.  

The organization at Impala Studios is grouped around products, meaning the various apps. For each app, the strategic product plan and the growth objectives have been defined. The Marketing Team works together with the Product Teams to tailor for each product state-of-the art marketing plans, driving UA and achieving the commercial targets. The Head of Marketing understands the app market and ignites the team to stay at the forefront of App Store Optimization tactics and delight users with well-targeted screens, icons, and a perfectly integrated user experience. 

“The Head of Marketing plays an important role within the Management Team as a key sparring partner of the Head of Products. Balancing commercial and marketing interests and maximizing the impact of investments requires a steadfast person with a clear vision.” – Rodrick Slot, Managing Director

The shift from a defensive to an offensive marketing approach will be supported by a significant increase in the marketing budget. Therefore, a well-founded strategic approach is essential as well as measuring the impact of the marketing spend. The Head of Marketing is data-savvy and will take the lead in creating an integrated view of the available data platforms through Appsflyer and turn insights into strategic tools. This means gathering insights on the lifetime value of users, ratings, reviews, and the number of downloads, and basing strategic decisions on solid data analysis, thus increasing the return on advertising spend. 

The actual Marketing Team consists of ten people, the Team Lead Product Marketing, three Product Marketers who report indirectly to the Head of Marketing, three ASO and UA Specialists, two Designers, and one Customer Support specialist. The Head of Marketing loves to build a high-performance team and makes sure all necessary capabilities are represented. The right candidate thrives on challenging and motivating the team, enabling them to optimize all elements of the UA journey, focusing on execution, elevating the overall team performance, and making the team fly.

Interested?

Impala is working with Top of Minds to fill this vacancy.
To express your interest, please contact Hayke Tjemmes at hayke.tjemmes@topofminds.com.