Head of Commercial Development

Head of Commercial Development

  • Zwaagdijk
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Action is the largest, fastest growing non-food discount retailer in Europe and ‘Retailer of the Year Europe 2014-2015’ with a turnover of €1.5 billion in 2014. Already located in The Netherlands, Belgium, France and Germany, Action has great international ambition. The secret of its success so far? Since its establishment in 1993, Action has kept surprising customers again and again with new, diverse products at an extremely competitive price. Because the customer is king.

Head of Commercial Development

The Head of Commercial Development will make proactive commercial decisions and spur on professionalization, so that Action will double in size again over the next two years. This can achieved by focussing on projects such as international expansion, formula management, the overall category strategy and further developing the sourcing model. The success formula will always be the same: maximum impact through minimum complexity.

The team

The Head of Commercial Development will work closely with the Commercial Director Simon Hathway and lead a team of five: a pricing manager, commercial project manager, two commercial analysts and a commercial controller.

Business development

The Head of Commercial Development will drive growth in current markets by identifying new categories to enter and improving performance of existing categories by optimizing all levers (price, promotion, assortment, brand, merchandising, presentation, quality). This role will also drive international growth by analysing new markets and using insights to develop market-entry plans.

Candidate profile

This is an opportunity for commercial professionals with at least ten years’ experience with FMCG/Retail to be at the commercial heart of the organisation, operating both at a strategic and tactical level. Influencer and people skills are key to motivate others; international experience is an advantage. And last but not least: candidates need to have the ambition and potential to grow into a senior leadership position.


Roland Vetten Solliciteer
Marlies Hoogvliet - Partner

“Meer dan 98% van onze kandidaten blijft onze nieuwsbrief lezen. Schrijf je in en geef jouw carrière een boost.”

Marlies Hoogvliet - Partner

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