Global Media Data Insights Manager

Versuni produces domestic appliances and is well-known worldwide for their sustainable, innovative technology and standard of excellence. The fully carbon-neutral company is growing its brand and worldwide reputation. The Global Media Data Insights Manager will develop and execute Versuni’s global strategy for media-related data, including data acquisition, storage, analysis, and reporting.

About Versuni

After becoming an independent company in 2021, Philips Domestic Appliances announced its new brand name Versuni, in February 2023. Versuni offers a new perspective on the word ‘universe’ with a focus on how our home lives unite us, no matter where we live. They strive to make life as simple and convenient as possible for consumers by developing products that make our houses truly feel like home.

Versuni is now owned by a global investment firm and remains a licensee of Royal Philips and continues to use well-known brand names in the market like the Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier or AquaTrio Cordless Vacuum.

This forward-thinking organization has a brand-new name, updated visual identity, and ambitious growth goals. The company is in a crucial scale-up phase and expanding their international team to help position them as a key player in the global domestic appliance market.

Versuni is very entrepreneurial and encourages employees to always stay curious and explore new ideas. Its products use some of the most innovative technology on the market and are recognized worldwide for their excellence within the industry. Looking ahead, Versuni will also develop products made with more sustainable materials, that are easier to repair, refurbish, recycle, and help to reduce waste.

“We have been a hundred percent carbon neutral in our operations since 2020 and have introduced the Eco-Conscious collection using a hundred percent bio-based plastics to reduce its CO₂ footprint by twenty-five percent, but this is just the start. By 2025, we aim for a hundred percent of our products to be designed in line with our EcoDesign requirements. Our ‘Eco-Hero’ products (breakthrough innovative products with clear sustainability benefits) will account for twentyfive percent of revenues.” – excerpt from Versuni’s Sustainability Statement

Vacancy: Global Media Data Insights Manager

Versuni has ambitious growth goals and is focused on establishing a strong global brand reputation. The central Media team manages all elements of their global media strategy. This includes A&P allocation and measurement, governance and compliance, performance marketing, digital activation, agencies and partnerships, and data, analytics and business intelligence.

The Global Media Data Insights Manager plays a key strategic role in the organization as the bridge between the central Media team and the Commercial Insights & Analytics team. As an expert on data, analytics, and insights, this role will elevate Versuni’s global media strategy by improving data collection processes and increasing its access to important media-related insights.

They will report to the Head of Media and work closely with the Performance Marketing Manager. The Global Media Data Insights Manager will collect strategic data from internal and external stakeholders such as the media agency and performance marketer, as well as from META, Google, and other digital platforms and partners. As the key relationship manager of external data providers, industry associations, and other organizations, they will both stay current with industry trends and best practices and integrate them into Versuni’s media data strategies.

The Global Media Data Insights Manager will also collaborate with cross-functional teams. This includes business and marketing, to enhance the quality of media-related insights and use them to support the implementation of data-driven solutions. They will work closely with the Commercial Insights & Analytics team and deliver strategic media-related data to be used to create and implement analytical models, automate processes, and improve reporting frameworks to increase access to business insights and drive results.

Lastly, the Global Media Data Insights Manager will establish and maintain KPIs for all media-related data. They will develop data governance and quality management processes, to ensure the accuracy and completeness of global media data. Their insights and recommendations will be used for strategic decision-making processes by senior management and other key stakeholders.

“The Global Media Data Insights Manager will improve how we use data to drive important business decisions. It is an opportunity to use your knowledge and creative ideas about data usage to develop actionable plans and actively contribute to the success of our media strategy.” – Alex de Ruwe, Global Head of Media at Versuni 

Versuni is experiencing an exciting journey as a newly independent and highly responsible company. Their culture is a dynamic international working environment and a fun place to work. This role is ideal for an analytical individual who wants to join an entrepreneurial team, make a strategic impact on this innovative organization’s global media strategy, and contribute to sustainability at a global level.

Interested?

Versuni is working with Top of Minds to fill this vacancy.
To express your interest, please contact Jessica Lim at jessica.lim@topofminds.com.