Together with Wageningen University, Unilever has founded the Global Foods Innovation Centre. As a result, Unilever will be moving the Food & Refreshments division to Rotterdam. This is an exciting time for Magnum, one of Unilever’s top five brands, and they are now looking to fill the role of Global Digital Marketing Manager. This position presents the right candidate with the opportunity to take ownership and stewardship of the digital strategy for a global, premium brand.
Unilever is a household name and at the forefront of the FMCG business world. In the UK, it’s estimated that over 90% of households own Unilever-owned products and this Anglo-Dutch company pairs this indisputable success with a strong commitment to sustainability. It invests considerably in initiatives to further ways it can create a positive impact in the world.
“You can – and should – feel good working for a company like this.” – Neil Gledhill, Senior Global Marketing Director, Magnum Ice Cream
Since Magnum first hit the freezer shelves in 1989, it has become a globally recognized brand. As one of their top five brands, Magnum has consistently been driving profitable growth with high margins for its parent company, Unilever.
Just as Unilever has continued to forge its growth whilst never deviating from its strongly-held principles of integrity and innovation, so too has Magnum been able to remain ahead of the curve in the sector whilst staying on-brand by pairing data-driven insights with a strong culture of creativity.
This has been particularly evident in the brand’s approach to digital. In addition to being one of the first brands within Unilever to truly embrace digital 2.0, Magnum’s forward thinking and open-minded strategy have seen them not only successfully reaching their user base, but growing it into a genuinely aspirational global brand, breaking the established FMCG rules of play in the process.
It’s not called the jewel in Unilever’s crown for nothing.
About the vacancy
Magnum has long been adept at tapping into the vast potential that digital has to offer, and this position offers the chance for the successful candidate to develop a first-class strategy to consolidate Magnum’s place as the global leader in the sector. It’s a strategic role that has potential to showcase truly world-class business acumen.
This is an exciting opportunity to drive groundbreaking change in a premium, global brand. The Global Digital Marketing Manager will assume the lead on the digital strategy and their role will be crucial in the development and implementation of the global digital offering at Magnum.
Magnum’s success is predicated on its nuanced understanding of customer behavior and the ability to translate that data into noteworthy and efficient marketing campaigns. Using a 5C approach – Consumers, Connect, Content, Community, Commerce – to create a data-informed digital strategy, which continues to strengthen the digital presence of the brand, the aspiration is to consolidate Magnum’s position as the unrivaled global leader in its field across all its digital assets. Magnum has already shown that it can be a true global leader in innovation with its social media campaigns and the new Digital Marketing Manager will fully harness the potential that digital has to offer across all platforms.
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Magnum at Cannes
Magnum have been particularly astute at selecting their brand ambassadors and knowing which platforms to use them on to gain the most traction. The ‘Unleash Your Inner Beast’ campaign – to promote the Magnum Double – has used such celebrities as Kendall Jenner, Suki Waterhouse and Karl Lagerfeld to successful effect. In 2017 they combined the star power of style maven, Cara Delevingne, designer and Creative Director of Moschino, Jeremy Scott, and the glamorous surrounds of the French Riviera to tell the story on Instagram. Such was the star appeal of Delevingne, that when the campaign launched with a 45-second film at the Cannes Film Festival, talk of movies was relegated to second place behind talk of ice cream.[/box]
Having seen the successful application of such high-profile campaigns with noteworthy ambassadors and a unified marketing strategy, the potential for digital is plain to see. The Global Digital Marketing Manager will have the support and resources to refine other digital offerings, build new platforms and a brand experience toolkit – all on a global level.
Impact through teamwork
The Global Digital Marketing Manager will be a first-class communicator and strong team leader. They’ll be working closely with both the Global Digital team and the Global Magnum brand teams, as well as those from external creative agencies and must be able to manage projects with efficiency. They’ll be reporting directly to the Magnum Director, Julien Barraux. This is a role that has a high level of visibility across leadership teams. There will also be ample opportunity to share expertise across other titles in the Unilever Foods division.
Impact through strategy
This role is a strategic one. From developing the Magnum ecosystem by creating and mapping consumer journeys, pioneering data-driven approaches to digital marketing, right through to content strategy and performance measurement, this is a role which necessitates both a holistic understanding of digital marketing and a keen creative eye.
Because the strategic approach to marketing at Unilever is very much a data-driven one, the Marketing Manager will pay close attention to performance to drive digital objectives in the various markets.
This is very much a role which would put the successful applicant at the helm during an exciting period in Magnum’s brand development.
- Minimum 6 years’ experience
- Digital (marketing) expert
- Strong project management skills
- Working with agencies
- Strong influencer skills
- Knowledge of global markets is an advantage
- Experience working with premium brands