Unilever has adopted a new divisional structure and with the merging of the Food and Refreshments divisions, an exciting opportunity has arisen to join the company and drive growth and profitability in their Front-of-House channels. With closer co-operation between the Front-of-House and Out-of-Home sections, there’s an opportunity to adopt a more efficient and profitable go-to-market strategy.
THE FRONT OF HOUSE POWERHOUSE
Once thought of as a useful marketing opportunity, Unilever has now recognized the commercial potential of the Front-of-House channels, particularly in the Food and Refreshment categories. In the airline and hotel sectors there is considerable scope to both drive profitability of various tea brands, dressings, and ice creams, but also continue to nurture the brand awareness of having these products in such captive markets.
Front-of-house has the potential to deliver substantial growth in sales volume and margin and will be a real powerhouse – under the right guidance.
VACANCY: GLOBAL BUSINESS DEVELOPMENT MANAGERS Airlines
With this new structure in place, there is now an exciting opportunity for experienced sales managers to drive growth for Unilever in the airline sector.
The successful candidate will be able to draw upon their considerable experience to develop and oversee the strategy needed to deliver results. This is a new opportunity arising in a new venture and as such the successful candidate will need to utilize their experience, contacts, and networks to hit the ground running. They will oversee the local account managers and specialists, so influencing skills and the ability to understand their markets are essential.
They will use their cumulative knowledge to develop a channel strategy, which will be delivered through local account managers and Front-of-house specialists, which they will manage. Industry knowledge, a creative, fast-thinking mind, and a bold, decisive leadership style will all drive this success.
This is a global role, based in Rotterdam, though this role also requires some travel – around 20% of the time.
[box]The categories here are dressings, tea, and ice cream, and the brands which they are comprised of are household – and globally recognized – names. Hellman’s, Pukka, Lipton, Ben & Jerry’s and Magnum are all excellent propositions for this new venture and these offerings well suited to different clients in different settings.[/box]
Is it possible to distinguish between First Class and Economy through tea brands? What’s the best way to get Hellman’s into the Cabin Crews’ trolley?
For the candidate working alongside airlines, their priority is using their experience and contacts to build a network of relationships. Decisions are typically made by each airline in their own country, making for a streamlined process. In addition, they will be building relationships with Airline caterers to further the reach of Unilever’s products in this sought-after market.
Although the decision about food and refreshments often lies with those in the head offices of the various airlines, there’s a need to work with local countries to help them deliver the results needed from region to region. They’ll also have to open up relationships with catering companies who have sway over the catering menus and offerings for the smaller airlines.
EXPERIENCE-BASED AND DATA-DRIVEN
Unilever is renowned for its data-driven and systematic approach to success and this position requires exactly that. They will create accurate benchmarking of the portfolio and go-to-market approach to ensure Unilever dominates and wins in this field – something that should come as second nature to candidates of this level of seniority and caliber. This is a go-getting role, in a go-getting company.
The Global Business Development Manager will report to Chris Hales, the Global Account Director but remain the go-to person in Food & Refreshment in their respective sectors. They will be leading a dedicated team and coaching the various account managers to optimize their own performances, although the management of local teams is done in an indirect, more informal manner.
[box]A unique and high-profile opportunity to drive change and make a mark in one of Unilever’s new focus areas for growth.[/box]
- A seasoned sales professional with experience in the airline/ hotel sector
- Entrepreneurial problem-solver
- Food and beverages background preferred – experience in branded manufacturing and customer liaisons a plus
- Comfortable working in an ambiguous and changing environment
- Must have the potential to slip quickly into the roles at Unilever