Global Apps & CRM Data Insights Manager

Versuni sells many of the most innovative and sustainable home and kitchen appliances. The fully carbon-neutral company is expanding its global marketing team to help build up the newly formed brand and achieve ambitious growth goals. The Global Apps & CRM Data Insights Manager will develop and execute Versuni’s global strategy for app-related data, including data acquisition, storage, analysis, and reporting.

About Versuni

After becoming an independent company in 2021, Philips Domestic Appliances announced its new brand name, Versuni, in February 2023. Versuni offers a new perspective on the word ‘universe’, with a focus on how our lives at home unite us, no matter where we live. The company strives to make life as simple and convenient as possible for consumers by developing products that make our houses truly feel like home.

Versuni is now owned by a global investment firm and remains a licensee of Royal Philips, while it continues to use various well-known brand names in the market like the Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier, and AquaTrio Cordless Vacuum.

This forward-thinking organization has a brand-new name, an updated visual identity, and ambitious growth goals. The company is currently going through a crucial scale-up phase. It is expanding its international team to help position Versuni as a key player in the global domestic appliance market.

Versuni is extremely entrepreneurial and encourages employees to stay curious and explore new ideas. Its products use some of the most innovative technology on the market, and they are recognized worldwide for their excellence within the industry. Looking ahead, Versuni aims to develop products made with more sustainable materials that are easier to repair, refurbish, recycle, and help to reduce waste.

“We have been a hundred percent carbon neutral in our operations since 2020 and have introduced the Eco-Conscious collection using a hundred percent bio-based plastics to reduce its CO₂ footprint by twenty-five percent, but this is just the start. By 2025, we aim for a hundred percent of our products to be designed in line with our EcoDesign requirements. Our ‘Eco-Hero’ products (breakthrough innovative products with clear sustainability benefits) will account for twentyfive percent of revenues.” – excerpt from Versuni’s Sustainability Statement

Vacancy: Global Apps & CRM Data Insights Manager

Versuni is on an ambitious journey to expand its global brand and reputation as the producer of many of the most innovative domestic appliances. The central digital experience team is responsible for managing all elements of the organization’s digital marketing services (PDP, PIM, and DAM) and customer databases, including apps such as Nutri-U, CRM systems, and other marketing platforms. The Global Apps & CRM Data Insights Manager will play an important strategic role as the bridge between the central digital experience team and the commercial insights & analytics (CI&A) team.

They will become an expert on each of Versuni’s apps and their corresponding data and insights. As the organization’s primary point of contact for app-related data, they will extract essential data and insights from the various apps and CRM systems and support the development of data-driven solutions in this space. This data will further drive customer engagement as well as help identify in-app revenue opportunities and achieve other strategic business objectives.

The Data Insights Manager will report to the Head of Digital Experience and work closely with the CI&A Lead. They can work well independently and manage multiple tasks simultaneously. They will collaborate with various stakeholders within the digital experience team, including the app optimization team and CRM teams, to boost local activation and contribute to developing loyalty strategies per channel.

In addition, the Global Apps & CRM Data Insights Manager will work closely with the CI&A team to support the creation and implementation of marketing mix models, automated processes, and improved reporting frameworks. They will also collaborate with a dedicated Data Scientist to extract and analyze app and CRM data and support the CI&A team with the development of strategies to increase access to important business insights.

The Global Apps & CRM Data Insights Manager thinks out of the box, continuously looking for opportunities to enhance the use of app and CRM data to improve the customer experience and increase user engagement. They will be a key contributor to the set-up and implementation of a more structured, data-driven way of working at Versuni. By introducing and maintaining key performance indicators (KPIs) for all app and CRM-related data, they will ensure the accuracy and completeness of relevant data. Their insights and recommendations will contribute to strategic decision-making processes.

“You will build an important foundation for the future of our global digital experience strategies. It is an exciting opportunity to bring creative ideas and implement strategic solutions that change how we use our apps and their insights to better serve our customers and drive business results.” –  Trix van der Vleuten, Global Marketing Lead

Versuni is present in more than a hundred countries and offers an inclusive and diverse working environment. This role is perfect for an analytical individual with a strategic and entrepreneurial mindset who is eager to make a strategic impact on the future of this innovative company’s global digital marketing strategy.

Interested?

Versuni is working with Top of Minds to fill this vacancy.
To express your interest, please contact Jessica Lim at jessica.lim@topofminds.com.