COO (Chief Operating Officer)

COO (Chief Operating Officer)

  • Operations
  • Logistics
  • Utrecht
  • Vanaf 7 jaar werkervaring
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  • Over 7 years of experience
  • In operations
  • Within fast-scaling (technology) organization
  • Structuring
  • Leadership

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

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Packaly has become very successful with its sustainable approach to the parcel delivery industry. For their CO2-emissions-free parcel delivery, they work directly with bike couriers for deliveries and use smart algorithms to calculate the most efficient daily routes. And now, the new COO will streamline the operations of this fast-growing company.

About Packaly

Packaly is the leading last-mile platform for CO2 emissions-free parcel delivery. In 2020, it started with an idea based on the founder’s first business. Axel Dekker was running an online bike shop but noticed that orders were shipped from his location in Utrecht to an out-of-town distribution center, and then back to customers in Utrecht. While cost -efficient, it was bad from a sustainability point-of-view. He consulted with some bike couriers and they came up with the idea of ​​​​​​​​​​​​Packaly: a bicycle-only, last-mile delivery player that works with various retail companies.

Starting with a focus on sustainability and one-hour delivery, the company quickly realized that discretionary timing was more important to customers than speed. That’s why Packaly has essentially become a tech company. Their development team builds smart algorithms to create efficient bicycle delivery routes based on customers’ preferences for specific delivery dates and times. This contrasts with the industry’s traditional zip code-based delivery or same-day delivery model.

Packaly is well-funded by three institutional investment parties and two angel investors. Their team of twenty is driven by their shared passion to make a positive impact on the environment. That’s why their mission of sustainable and customer-friendly package delivery leads every strategic decision. Packaly’s partners include Lush, Rituals, Zalando, and De Bijenkorf, and they deliver to125 municipalities in The Netherlands, Belgium, and Germany.

Job description: COO (Chief Operating Officer)

After its initial investment in IT development, now Packaly plans to increase their operational focus. The COO will lead this effort, while they report to, and work strategically with, the CEO. This role will lead the planning, coordination, and oversight of Packaly’s operations.

The COO’s mission is to deliver company-wide customer and operational excellence with relevant internal and external stakeholders. They will drive Packaly’s accelerated growth by strengthening and streamlining the operational delivery process. The COO is responsible for the long-term operations department strategy as well as managing its day-to-day activities.

“The COO plays an important role in synchronizing our teams. In order to scale, we need our operations to be fully aligned with our tech platform, and our internal HQ organization to be fully aligned with our delivery team.” – Axel Dekker, CEO and founder of Packaly

With an extensive background in operations and team management, the COO will help develop more standardized ways of working and adhering to guidelines. They will work closely with the CTO and the tech department, to understand the latest platform developments and adjust the operations accordingly. With their knowledge about logistic operations and an established network in the logistics industry, the COO will be pivotal in making the organization more scalable. The COO will help Packaly increase its productivity pace and build a foundation for consistent, structured ways of working.

This role is ideal for an experienced performer in the logistics, delivery, or related industry, who lives and breathes operations, can create a scalable strategy and lead a small, but growing team. At Packaly, the COO can grow as a leader and an expert while making an immediate impact to scale-up a zero CO2 emission delivery company.



Packaly is working with Top of Minds to fill this vacancy.
To express your interest, please contact Vivian Linker at .


Vivian Linker Solliciteer

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