Performance Marketing Manager

Stanley is a century-old American heritage company known for its high-quality, sustainable drink containers and iconic green thermoses. Today, their business enjoys double-digit growth thanks to rampant social media success. The Performance Marketing Manager will craft a cutting-edge performance marketing strategy across all relevant channels, campaigns, and agencies.

About Stanley

Stanley was founded in 1913 and was, until 2020, best known for its iconic green stainless-steel thermos flasks. Now, they are revolutionizing international food and beverage culture and have doubled their annual growth in the past two years.

To achieve this rapid success, Stanley focuses on its core strengths: innovation and sustainability, with social media as a powerful advertising channel. After all, if a video of a fire destroying an entire car except for the Stanley thermos goes viral, the ad basically writes itself. Stanley also continues to create new products and connection points with global consumers. For example, its vibrant, colorful products have successfully tapped into a younger consumer segment. People are also increasingly interested in Stanley for its sustainability mission: creating products that last a lifetime using recycled materials and paper packaging.

Stanley is headquartered in Seattle and is a standalone business unit under the HAVI umbrella – a global, privately owned company that employs 10,000+ people and serves customers in over a hundred countries. Stanley also has offices in Shanghai, Shenzhen, Rio de Janeiro, Cariacica, Manaus, and Manila. The EMEA region is served by Stanley’s Amsterdam office, with a commercial team of approximately fifteen people. The Performance Marketing Manager will join this team to spearhead the development and execution of cutting-edge campaigns and create digital growth for the brand.

Vacancy: Performance Marketing Manager

Stanley’s recent growth is largely driven by social media success and the related surge in D2C sales. For that reason, effective performance marketing to drive e-commerce excellence is more important than ever. There is also untapped potential in EMEA markets that Stanley hasn’t focused on yet, such as the Middle East and Africa. Performance marketing will also play a big role in building the brand in those markets. The Performance Marketing Manager will take ownership of these challenges, paving the way for stellar performance marketing to become Stanley EMEA’s standard practice. The PMM reports to Stanley EMEA’s eCommerce Director, Thijs Vermeulen. Although this position is EMEA-focused, the Performance Marketing Manager will also work with Seattle’s Global Team to coordinate and develop a strategy in line with the international organization.

Agencies

Stanley works with several agencies to run different types of ads and campaigns. The Performance Marketing Manager will create Stanley EMEA’s new agency strategy by conducting an in-depth analysis of questions such as: is it better to work with one dedicated agency or several, and how do we select and evaluate those agencies? Or is there a stronger business case for creating a larger in-house performance marketing team? The Performance Marketing Manager will lead the strategic development and execution of compelling campaign architecture across key platforms such as Google, Meta, Instagram, TikTok, YouTube, and Microsoft. They’ve got to be completely up to date on all relevant or upcoming channels and should employ sophisticated audience segmentation and keyword strategies for maximum impact.

Budget allocation
The Performance Marketing Manager owns Stanley EMEA’s sizeable marketing budget, which is set and reviewed quarterly based on sales and allocated monthly. They will ensure precise alignment with seasonal priorities, product launches, overarching business imperatives, and external trends. To optimize lower-funnel conversion, the Performance Marketing Manager will also implement a central in-house dashboard, monitoring results based on agency and campaign-wide spending. That entails taking an analytical approach with the right metrics based on a combination of data-driven marketing experience and innovative vision.

“The Performance Marketing Manager is a thought leader, eager to explore new ways of doing things and willing to take some risk in the process.” – Thijs Vermeulen, Stanley e-Commerce Director – EMEA

The candidate
The candidate demonstrates an improvement mindset and is always eager to optimize. They do so by implementing rigorous A/B-testing methodologies across campaigns, audiences, and ad creatives, and by utilizing robust KPI frameworks to measure success and inform iterative refinements. They also have experience in catalog management and can oversee and proactively drive seamless synchronization between Stanley’s Shopify storefront and several ad platforms. In all this, they will closely collaborate with the relevant internal and external creative and marketing teams, guaranteeing that all marketing expressions don’t just focus on short-term conversion but are also brand-appropriate in the long term. This is an exciting opportunity for a strategic performance marketeer to directly contribute to the success of an innovative global consumer brand.

Interested?

Stanley is working with Top of Minds to fill this vacancy.
To express your interest, please contact Linde Valk at linde.valk@topofminds.com