About FashionTrade

FashionTrade is an online start-up founded in 2016 and based in Amsterdam. The company is at the forefront of bringing digital transformation to fashion wholesale. They want to simplify the global fashion wholesale industry through an online marketplace where brands and retailers can connect and drive their businesses. They help retailers find the best brands that match their style and segment – whilst giving brands the opportunity to move into new markets by connecting them with shops that operate there. Digital technologies and disruptive innovations have changed the once-traditional fashion wholesale business and will lead the way.



Fashion industry

FashionTrade responds to a shift in the fashion industry landscape. It is a shift towards digital solutions that enable and improve the scalability and efficiency of fashion brands and retailers alike. Although many fashion companies have vastly improved their online offerings, fashion wholesale has unfortunately remained fairly unchanged. Because they largely rely solely on trade shows to build network relationships, shipments of samples and manual order placement according to fixed cycles, they promote inflexibility and inefficiency.

“We believe the time is right to redefine the value digital solutions have in fashion wholesale, so that brands and retailers can increase their overall supply-chain efficiency. Freeing time and resources to focus on innovation within their segment is invaluable!” –

Work at FashionTrade

The company is growing rapidly. Currently 25 professionals are working fulltime at the FashionTrade headquarters in Amsterdam and the team is expanding. Professionals at FashionTrade have the perfect combination of extensive industry experience and a tech-savvy attitude. They work in SCRUM-teams and celebrate new development updates together. In the upcoming months the team will probably double in size and will be enriched with disciplines such as brand marketing, PR and customer service excellence.

Marlies Hoogvliet - Partner

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Marlies Hoogvliet - Partner

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