Head of Performance Marketing MEA

OLX

OLX is the world’s leading classifieds platform focused on high growth markets. Working at OLX means being part of an entrepreneurial culture that is open to new ideas, new ambition and new opportunities.

Empowering millions

OLX, part of the global platform operator Naspers, is the world’s leading classifieds platform focuse on high growth markets. They have a clear purpose – to empower millions of people across the globe by helping them connect and share their goods and services. This inspiring purpose has helped OLX to build their scale, serving over 240 million unique users every month and generating over 11 billion monthly page views in more than 40 countries. They have over 1.000 committed employees making a difference from over 20 offices.

Part of Naspers

A major factor in OLX’s growth has been the care of Naspers. The unique DNA of this highly entrepreneurial conglomerate is a major asset. The way they succeed in uniting and empowering different cultures in emerging markets is unprecedented.

OLX in Middle East and Africa

Among the various emerging markets, the Middle East and Africa (MEA) region holds strong potential for growth. In Dubai there is the well established consumer base of dubizzle, which is an OLX company. Surrounding countries in the Middle East, such as Egypt, Oman, Lebanon boast good market positions under the OLX brand. In Sub Saharan Africa countries like Kenya, Nigeria and South Africa have already proven that OLX is a winner brand. Further country business development in the region is well under way.

Context of the role

Performance marketing is a key growth driver for OLX. Through various affiliates people are stimulated to download the OLX app and start using it. Primary channels are Facebook, mobile ads and SEM, on which OLX will expand over time, but only after all 12 markets in the MEA region show outstanding numbers in performance marketing metrics.

Type of work

The Head of Performance Marketing will build and lead a sizable team of specialists who support the various countries from the Dubai office. You manage the media budget and media planning across all markets and provide data insights on the impact of performance media on overall KPIs. Working together on brand awareness, content acquisition and traffic generation, you focus on the strategy, the team focuses on the operational work. Bring your analytical A-game, you’ll be handling budgets, performing analyses to understand trends, provide actionable insights, and track productivity and success of all markets. You keep the company at the forefront of developments in digital marketing. An internal and external leader.

Requirements

At least 8 years of experience in digital marketing with large portion of that in an ecommerce company, preferably classifieds or marketplace. Strong analytical skills and data-driven thinking. Specializing in mobile and social. Must possess a unique blend of brand vision, analytical expertise, excellence with the written word, and the confidence to lead a highly talented, collaborative team. Experience working cross functionally with Strategy, BI and Product Management. Must have experience leading multi-channel integrated marketing campaigns and also aligning with online, offline, TV, CRM.

Personality

• Internal and external leader
• Metrics driven
• Frontrunner in performance media

Requirements

• Client side experience
• Multi-market responsibility
• Stakeholder management