Bitvavo is the number one Dutch crypto exchange, a trading platform for digital assets. And now they have a vision to conquer Europe. Bitvavo earned its industry leadership by offering an intuitive app and reliable platform, which have been enthusiastically welcomed ever since being used by early adopters. It’s time to ramp up their marketing investments and launch campaigns. The Brand Development Manager will embark on a highspeed development track and help to shape Bitvavo’s next level marketing strategy.
In 2018, Bitvavo launched the first version of its digital assets trading platform to bridge the gap between traditional currencies and digital assets. By offering fee transparency, a wide range of assets and a reliable and intuitive platform, Bitvavo makes the currency of the future easily accessible for everyone.
In a few short years, Bitvavo has established itself as the market leader in The Netherlands, with more than one million users exchanging billions of digital assets each year. Bitvavo maintains a strong focus on their product. Even with limited marketing investments, their user base has grown, thanks to their reliable and trusted product and highly functional, entertaining app.
Bitvavo is now expanding its vision on the horizon to claim a number one position in Europe. Working at the top of the funnel, the Brand Marketing team has as a main objective to position the brand throughout Europe and integrate all touchpoints to drive brand awareness and user preference.
Vacancy: Brand Development Manager
The Brand Development Manager will be responsible for the international brand strategy, brand development and creating state-of-the-art brand campaigns for the full marketing mix. A perfect balance is needed to produce marketing magic by bridging creativity and inspiration with logic, data and technology skills. This well-rounded expertise is essential to make this role, and its goal, a success.
The Brand Development Manager will need to translate business strategy and consumer insights into an inspiring and clear brand positioning strategy and brand guidelines. Their strategy needs to define how the aspirations of the Bitvavo brand will live in the hearts and minds of customers, define the brand’s purpose, identity, positioning, target segments and brand benefits and brand promise.
Using the brand positioning strategy as their guiding principle, the Brand Development Manager works with a wide variety of top-notch agencies on campaign development, brand activation, sponsoring, social media and PR. This is when the creative meets logic; in the development of campaigns that give the Bitvavo brand a touch of magic and mystique while underpinning the logic and reliability. When launching campaigns, the Brand Development Manager ensures consistency throughout every facet of the company and through the full marketing mix, and works closely with the brand, product and affiliation teams.
“The Marketing department is expanding rapidly and our scope has become European. The Brand Development Manager will need to develop an inspiring brand strategy and state-of-the-art brand campaigns that will be adaptable to local market and consumer needs. This is a really exciting opportunity for an entrepreneurial marketer who loves to shape and build in a fast-paced environment,” – Marcel Ribbens, Head of Brand & Communication.
Next to the strategic and creative scope of this role, the Brand Development Manager will be the key interface for the European markets when it comes to brand development. They need to make sure local brand development follows the central brand and campaign guidelines, but also gather local customer insights to facilitate the markets by tailoring campaigns to their local needs. They also need to oversee the key European marketing metrics and develop or adapt campaigns accordingly to maximize awareness and user preference.
Bitvavo is working with Top of Minds to fill this vacancy.
To express your interest, please contact Emily Olij at firstname.lastname@example.org .