Brand Activation Manager

Bitvavo is the number one Dutch crypto exchange, a trading platform for digital assets. And now they have an eye on conquering Europe. Bitvavo earned its industry leadership by offering an intuitive app and reliable platform, which have been enthusiastically welcomed ever since being used by early adopters. It’s time to ramp up their marketing investments and launch campaigns. And the Brand Activation Manager’s role is essential to manage all touchpoints and drive impact and experience across the Bitvavo brand.

About Bitvavo

In 2018, Bitvavo launched the first version of its digital assets trading platform to bridge the gap between traditional currencies and digital assets. By offering fee transparency, a wide range of assets and a reliable and intuitive platform, Bitvavo makes the currency of the future easily accessible for everyone.

In a few short years, Bitvavo has established itself as the market leader in The Netherlands, with more than one million users exchanging billions of digital assets each year. Bitvavo maintains a strong focus on their product. Even with limited marketing investments, their user base has grown, thanks to their reliable and trusted product and highly functional, entertaining app. Bitvavo is now expanding its vision on the horizon to claim a number one position in Europe. Working at the top of the funnel, the Brand Marketing team’s main objective is to position the brand throughout Europe and integrate all touchpoints to drive brand awareness and user preference.

Vacancy: Brand Activation Manager

Bitvavo’s ambitious aim is to become Europe’s largest digital asset exchange platform. This involves expanding the Brand Marketing team and is the reason why the Brand Activation Manager plays such a vital role. Their main objective is to build a unique brand activation strategy to maximize awareness and preference of Bitvavo in The Netherlands.

This will create a strong impact on the market and activate users across all relevant touchpoints. These include all online media platforms, traditional media such as TV, radio and away from home, such as events and, very importantly, the KNVB partnership.

“This is an exciting moment from a branding point of view since we are about to launch our first ATL campaign. The Brand Activation Manager will be responsible for maximizing its impact on the market by aligning all touchpoints and tailoring content towards existing and new target groups” – Marcel Ribbens, Head of Brand and Communication.

In this role, the Brand Activation Manager will own the goal to deliver a consistent, cross-channel brand experience. partnering with colleagues from the central brand and product teams will be essential to guarantee consistency and align messages at every step of the customer journey. Working at the top of the funnel, the Brand Activation Manager will also continuously coordinate and liaise with colleagues from the performance and affiliate teams to help increase user acquisition.

In addition to working closely with internal partners, the Brand Activation Manager will also coordinate with media and creative agencies, evaluate content and creatives and analyze performance of various branding tools and media. This will allow the role to respond quickly if needed, to optimize and improve awareness and user preference results.

Interested?

Bitvavo is working with Top of Minds to fill this vacancy.
To express your interest, please contact Emily Olij at emily.olij@topofminds.com .