B2B Product Lead

B2B Product Lead

  • E-commerce
  • Consulting
  • Stockholm
  • Vanaf 6 jaar werkervaring
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Fenix ​​Outdoor is an international group of brands that include Fjällräven, Globetrotter and Tierra. In ten years, it has achieved phenomenal success and grown nearly ten times in size. Now the company is going through its largest IT transformation. The B2B Product Lead is responsible for building the company’s online B2B channels. This is an exciting opportunity for an e-commerce or tech strategy manager to play a key role in Fenix ​​Outdoor’s stellar growth strategy.

About Fenix ​​Outdoor 

Based in Sweden, Fenix ​​Outdoor manufactures and markets products for nature and outdoor life. Picture sleeping bags, backpacks, tents and outdoor clothes. And while the company has Swedish roots, they are focused on international growth into major markets across North America, Europe and the Nordics.

The company has two main divisions: Brands and Retail. The Brands division develops, manufactures, markets and sells gear for outdoor life and leisure. Its brands are: Fjällräven, Tierra, Primus and Hanwag. The Retail organization (Frilufts Retail) focuses on outdoor, leisure and travel products and operates retail chains in several European markets such as: Globetrotter (DE), Naturkompaniet (SE and NO), Friluftsland (DK), Trekitt (UK) and Partioaitta ( FI). The company has branches, franchise stores, e-shopping, and mail-order operations.

With its successful buy & build strategy and significant growth, the company has increased in complexity and its fast-changing business requirements. Fenix ​​Outdoor recently took on the challenge of transforming a rigid IT environment into a flexible landscape of best-of-breed solutions on every front.

“The B2B Product Lead is adaptable to changes and new insights and knows how to respond with agility. On top of that, the position is all about building relationships across the organization!” – Maddie Walton, Global Director of Talent Acquisition

Along with initiating its transformation and new Fenix ​​​​​​Outdoor attitude towards the role of IT, the company has implemented product areas, created Product Owner and Business Analyst roles and adopted a more agile ‘Fenix’ way-of-working.

To support its ongoing growth strategy, Fenix ​​plans to optimize supply chain planning and make the B2B ordering process easier with a new B2B sales platform under development.

Vacancy: B2B Product Lead

The B2B Product Lead will translate the product vision to the B2B product team and build a B2B online channel. The Brands division, which includes B2B, sells the Fenix ​​​​​​​​​​​​​Outdoor brands to owned and partner stores. This role’s key objective is to build a digital platform and migrate the current B2B sales activities to the online channel. The order data and customer insights that can be captured with the platform will have great impact on supply chain planning, business operations and account management.

To achieve this goal, two product owners and their teams, as well as a business analyst, will have the leadership and support of the B2B Product Lead. The Lead is also focused on removing roadblocks and supporting the product owners by determining product priorities to build the B2B online channel. This involves developing relationships with different parts of the organization, supporting and steering sales teams, aligning interdependencies between commerce and tech and enabling everyone to be successful in the new, customer-focused, Fenix ​​​​​​​​​​way-of- working. And last but not least, as this platform will become part of larger IT transformation and will be open for key investments, strong financial storytelling and influencing skills are a big plus. That’s why the B2B Product Lead is a pioneer within the Fenix ​​organization.

“The new B2B e-commerce channel will enable our account managers to accelerate growth in our wholesale area. The B2B Product Lead is therefore mission-critical in this transformation!” – Eefje Jacques, Head of Digital Products

Overall, the Brands division of Fenix ​​Outdoor is focused on developing its online B2B channel. In the last one-and-a-half years, the MVP-version of this channel was created and now the B2B Product Lead is responsible for its ongoing extension and adoption. The key to success for this role is to navigate through the organizational complexity and empower and steer sales and tech people into the right direction. This is an excellent opportunity for a resilient professional with e-commerce and tech strategy to develop a future-proof B2B landscape and support the stellar growth strategy of a leading outdoor lifestyle company.

The position of B2B Product Lead can be based in The Netherlands or Sweden, with a hybrid working and includes about 25% travel.



Fenix ​​Outdoor is working with Top of Minds to fill this vacancy.
To express your interest, please contact
Hayke Tjemmes at hayke.tjemmes@topofminds.com.


Hayke Tjemmes Solliciteer
Marlies Hoogvliet - Partner

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