Funding Director

Pulse4All provides hassle-free, affordable, automated external defibrillators (AEDs) for private individuals and SMEs through its full-service, monthly subscription program. The new Funding Director will support the company’s expansion, initially across ten new European countries by driving fundraising efforts, securing new investors, and managing the company’s financial strategies.

About Pulse4All

Every year, half of a million people in Europe suffer from a cardiac arrest. And unfortunately, only ten percent survive. But with a sufficient number of properly functioning AEDs available, 350,000 lives could be saved each year. However, there are still far too few properly functioning AEDs available. 

That’s why Peter Houtzagers, an experienced serial entrepreneur, launched Pulse4All in The Netherlands in mid-2023. He had noticed in his previous business that many AEDs in the field no longer function properly due to lack of maintenance.

But there are additional cost issues in the market. To purchase an AED requires a significant upfront investment. In addition, AED maintenance adds substantial costs and hassle for AED owners. Peter knew there was a better way that could be accessible, operational, and affordable. That’s why Pulse4all offers consumers and SMEs the ability to have access to the most reliable and best-selling AED in the world. His innovative company provides customers with a fully serviced and all-inclusive package, for a fixed monthly fee. Pulse4All is the first, true Product-as-a-Service offering in the global AED market.

Over 1,000 AEDs are sold every day in Europe, and the market is growing. Pulse4all has discovered an innovative way to stand out in the existing demand. Their services are easier, safer, and more cost-effective than an actual purchase. They currently have hundreds of customers in The Netherlands, with comparable sales numbers in the UK and Ireland. By mid-2025 they expect sales to exceed 500 subscriptions each month in fifteen European countries.

From a sustainability perspective, Pulse4all is also the first completely circular and sustainable AED supplier of the world. To avoid unnecessary waste, their AEDs are only discarded when they have reached their full technical lifespan. And with their maintenance plan, instead of using Field Service Engineers, Pulse4all exchanges the AED on-site. It is the first and only sustainable and closed AED ecosystem in the market.

Pulse4All is on a mission to save lives, make this world a better place, and set the new standard in the European AED market. In order to achieve its ambitious goals, the company has introduced a revolutionary funding model that will be the basis of their future growth strategy.

Vacancy: Funding Director

The Funding Director will play a pivotal role in securing investment opportunities and developing strategic financial partnerships to fuel the growth and expansion of Pulse4All. They will lead fundraising efforts, manage investor relations, and develop financial strategies to ensure the long-term sustainability and success of the company.

Pulse4All also has a new, innovative funding model to support its ambitious expansion plans and increase profitability. The Funding Director will implement comprehensive fundraising strategies that align with the company’s growth objectives and financial requirements, and drive the model’s success.

One of the Director’s most important responsibilities will be to manage Pulse4All’s investor relations. The company needs to secure around fifty million euros of funding in the coming years. The Funding Director will identify, evaluate, pursue, and secure potential funding sources, including angel investors, venture capital, private equity, financial institutions and government grants. Applying a commercial mindset and deep understanding of the various investor’s priorities, they will prepare and deliver engaging and persuasive pitch decks, financial models, and presentations that showcase the company’s vision, strategy, and financial outlook. As the primary point of contact for both existing and potential investors, they will cultivate and maintain positive and ongoing relationships with key stakeholders, to keep them engaged and informed about the company’s progress, milestones, and financial performance.

This type of scale-up offers plenty of opportunities to solve complex problems with creative solutions and requires the right balance of structure and flexibility. To succeed, the Funding Director is analytical, entrepreneurial, and ready to be very hands-on in this dynamic scale-up organization. They understand how funding, finance, and business intersect and reinforce each other. Working closely with the company’s Founders and Head of Operations, the Director will ensure that fundraising activities align with business objectives and priorities, and proactively identify and pursue growth opportunities. They will also collaborate with finance and sales teams to develop forecasts, budgets, and projections, as well as monitor and analyze key financial metrics, market trends, and industry benchmarks, to optimize fundraising strategies and investment opportunities.

“At Pulse4All we only see possibilities ahead. The Funding Director will be the driving force behind our ability to expand our operations and provide even more AEDs around the world. Growing our business means saving more lives – what is more important than that?” – Peter Houtzagers, Founder of Pulse4All 

Pulse4All believes that no dream is too big to achieve and values ​​out-of-the-box thinking. Based in Amsterdam, the scale-up’s team of eight entrepreneurial individuals is passionate about healthcare accessibility, sustainability and technology, and making a positive impact on society. This position is an exciting opportunity for an entrepreneurial finance professional with a background in fundraising, such as in a private equity environment.

Interested?

Pulse4All is working with Top of Minds to fill this vacancy.
To express your interest, please contact Imke Peters at imkepeters@topofminds.com