CEO – FMCG Tanzania Project

Veris Investments is an independent investment firm that supports projects that contribute to the food value chain in Sub-Saharan Africa. The CEO – FMCG Tanzania Project will lead the establishment and overall management of a new potato chip brand near Dar es Salaam, Tanzania.

About Veris Investments

Sub-Saharan Africa is currently a net importer of food and troubled by the highest undernourishment rates in the world. Veris Investments believes the region can play a crucial role in meeting the food requirements of its rapidly growing population and increasingly contribute to serving the rising demand for food worldwide.

This independent investment company is passionate about making a lasting impact on global food security. They actively focus on the development of a strong and competitive private food sector in Sub-Saharan Africa.

Veris Investments makes long-term equity investments that support the availability and affordability of food and contribute to long-term stability of the food system. They support establishing and developing new companies and ensure their investments offer sustainable food supply solutions that will make a lasting impact in the region.

The projects Veris Investments support impact the entire food value chain, including agricultural inputs, primary production, services, infrastructure, logistics, storage, processing, wholesale, and retail. Veris has developed and invested in multiple successful consumer products businesses in Sub-Saharan Africa including Holland Dairy, FirstWave Group (Yalelo), and Senselet Food Processing.

They work closely with their projects’ management teams and actively support them in executing their strategies. They believe that working with local teams to develop a competitive private food sector in underdeveloped regions makes it possible to create a sustainable food supply that offers food security for future generations.

Vacancy: CEO – FMCG Tanzania Project

Veris Investments is always looking for opportunities that positively contribute to the food value chain in Sub-Saharan Africa. Their next project will be to establish a new brand of potato chips to be produced and sold in Tanzania. The new FMCG CEO will take the lead in setting up this new company. They will build a local team, launch the new product, and establish the brand as the local market category leader.

The CEO has a vision for the brand and the drive to make it happen. The right person is creative, entrepreneurial, and ready to play a hands-on role in this dynamic start-up. This role will be eager to immerse themselves in the local culture and become an expert on the market in Tanzania and the brand’s potential customers.

The local market for this product is underdeveloped and most competitive brands are imported and costly for the consumer. The CEO will leverage knowledge gained from Veris Investments’ prior experience in setting up a similar company in Ethiopia. And then utilize their own innovative ideas to develop and implement a commercially driven go-to-market strategy.

The CEO will work closely with the COO, who is already in Dar es Salaam to set up the factory and its supply chain. Together they will build all aspects of the new brand from the ground up to prepare for launching the new product in the local market.

The CEO is analytical and adapts well to change and the unexpected. They will be energetic and inspire the team and ensure an inclusive and motivational working environment. This type of start-up offers many opportunities to solve complex problems with creative solutions and strike the right balance of structure and flexibility. The CEO will maintain a detailed oversight of all aspects of the business and hire and manage the necessary personnel to make sure the business operations run smoothly.

“The CEO – FMCG Tanzania Project will bring this business to life. Their vision and ideas will be the foundation of this company’s success. It is a unique opportunity to build up a new brand from scratch and make a lasting impact on the local economy and food system in Tanzania.” – Allard de Stoppelaar, Investment Manager of Veris Investments 

This is an exciting opportunity for an entrepreneurial and adventurous individual. The CEO will build the team and guide them with confidence along this crucial phase of the company’s start-up journey. They should be prepared to relocate to Dar es Salaam, Tanzania and to make a long-term commitment.

Interested?

Veris Investments is working with Top of Minds to fill this vacancy.
To express your interest, please contact Gijs Millaard at Gijsmillaard@topofminds.com.