Global Customer & Shopper Marketing Manager

HOYA is one of the largest eyeglass lens manufacturers in the world. Their vision is to further enhance their position as a trusted partner for clients, who are mainly opticians and retail chains. Meanwhile, they will work closely with customers to further expand the category. The Global Customer and Shopper Marketing Manager’s goal will be to embed their new customer-oriented approach throughout the organization.

About HOYA

Many eyeglass wearers worldwide have HOYA lenses, but often are not aware of it. This aligns with the humble and pragmatic culture of the Japanese-origin company, where their products and quality take precedence. And thanks to their wealth of knowledge and expertise, HOYA supports industry specialists to deliver the best eye care and service to their customers and patients.

For more than eighty years, the company has been dedicated to safeguarding and assisting eyeglass wearers throughout their lives and changing needs. HOYA employs over 35,000 people worldwide, and operates in 160 offices and subsidiaries. There are about 150 employees based in their global hub location in Amsterdam.

Customer & Shopper Marketing Team
The newly established Global Customer and Shopper Marketing team plays a vital role in HOYA’s ongoing pursuit to maintain its leading position in the eye care industry. They work within the Global Marketing department, report directly to the CMO, and closely collaborate with the sales team. Their main goal is to promote category growth by providing customers – mainly independent opticians and retail chains – with insights into category and shopper behaviors. This way, they can identify growth opportunities and identify the most effective strategies to capitalize on. The team translates global company strategies that match highly personalized customer needs. It’s a collaborative effort between global teams, from brand and category to communications, as well as local marketing and sales teams in the many regions where HOYA is active.

Vacancy: Global Customer & Shopper Marketing Manager

The Global Customer and Shopper Marketing Manager is the driving force behind the organization’s shift towards a more customer and shopper-centric approach. To achieve this, product, campaign, and training materials are tailored to boost category growth, as well as partnering with their customers. With a deep understanding of consumers and market dynamics, the data-driven Global Customer and Shopper Marketing Manager is on top of the patient and shopper journeys to provide a seamless, integrated on- and offline, highly personalized experience. They will collaborate closely with customers to identify shoppers’ requirements and growth opportunities, to help in the strategic selection of the optimal product assortment. This customer-centric approach also steers the creation and roll out of HOYA’s global customer loyalty programs, POS, events and the global webshop, which this role will also manage.

In day-to-day operations, the Global Customer and Shopper Marketing Manager works with global and local sales, brand, and marketing teams, and with external agencies responsible for campaign and category development. They will manage three Customer and Shopper Activation Specialists and report directly to the Global Strategic Customer and Shopper Marketing Director.

“ Our customer-centric approach represents a paradigm shift, opening up substantial room for development and innovation. This is a challenging, entrepreneurial role where this role can make a significant impact on HOYA’s future and the entire category. ” – Marjolein Offerein-Fikkers, Global Strategic Customer and Shopper Marketing Director of HOYA

This position is an ideal opportunity for an entrepreneurial trade or retail shopper marketer, or a category manager. They should have expertise in the retail environment and know how to proactively support sales in achieving greater success with customers. With a can-do attitude, this role will excel at acquiring support for innovative ideas and offer strong communication and stakeholder management skills to smoothly navigate the organization. To succeed in this role, they need a strategic vision, can actively execute tasks, and deliver inspiring presentations that resonate with the audience. The Global Customer and Shopper Marketing Manager will be a driving force behind HOYA’s effort to strengthen its market position with its targeted customer-centric strategy.

Interested?

HOYA is working with Top of Minds to fill this vacancy.
To express your interest, please contact Emily Olij at emily.olij@topofminds.com .