Head of Marketing
This vacancy has been filled. Go to the PF Concept brandpage
PF Concept International is a global market leader in promotional products. They feature top brands such as Camelbak, Moleskin, Parker and Thule as well as the private labels Bullit and Elevate. This industry is all about speed, innovation, digitalization, and sustainability. Online marketing and e-commerce are central to PF Concept’s growth strategy. A keen opportunity for a Head of Marketing.
About PF Concept
Were you ever given a Moleskin notebook emblazoned with your employer’s logo, did you ever buy a t-shirt at the Glastonbury festival, or did you ever receive any other printed gift? Chances are it came from PF Concept. Their mission is to make their clients proud of their brands and companies. That’s why approximately 2,000 team members across Europe strive to develop the most innovative, creative, sustainable, and responsible products for their clients.
“At PF Concept, we are convinced of everyone’s unique talent. No matter who you are, what you do, where you come from, or what your identity or orientation is. We offer you an open, equal-opportunity and healthy work environment, which willencourage and motivate you to develop your talents further. We offer career opportunities to exploit your full potential.”
Together with sister company Polyconcept North America, PF concept forms the Polyconcept Group. The Polyconcept Group has an estimated turnover of nearly a billion US dollars and is owned by private equity. Including the production and warehouse activities in the UK, the Netherlands, and Poland, PF Concept International Europe represents over three hundred million Euros in turnover. This is achieved with an expansive and unparalleled assortment of more than twelve thousand different promotional products. PF Concept’s business model is B2B2B, to assure ready-made products find their way to end customer through one of ten thousand resellers in over a hundred countries.
Vacancy: Head of Marketing
The Head of Marketing will have a unique opportunity to take this international brand to the next level. A digital-first approach to offline channels, that’s the challenge. To make it happen, they’ll be a pro at focusing on marketing in the broadest sense of the word.
Seamlessly structure online and offline B2B marketing
To guarantee that online and offline flow together seamlessly, the Head of Marketing will be tasked with getting a powerful omni-channel strategy up and running. From circulars and e-mail marketing to online and offline catalogues, the Head of Marketing will structure PF Concept’s more than 12,000 products across all available marketing channels. They should be an expert at building tighter, clean processes, and even tighter campaign schedules. The Head of Marketing should also have a clear vision on content and content creation in B2B marketing.
Product and service marketing
PF Concept has long since crafted a clear picture of its customer, so instead of customer acquisition, the Head of Marketing will be focused on customer activation. How can PF Concept encourage existing resellers to purchase more, for instance by marketing the (fulfillment) services of their Polish and English printers? And what converts better? A price drop or the option to upgrade product packaging in one click? The Head of Marketing will uncover the answers. An example of a project they will be working on is the House of Inspiration, where the company develops engaging marketing materials that customers can use straight away.
In the past year a lot has been invested in the professionalization of the marketing team. There is a close collaboration with leading marketing agencies and customer and UX research has been done. Together with a clear positioning strategy all conditions are present to set up successful campaigns.
“It’s been 9 years since I started at PF Concept as a commercial project manager, so I speak from my own experience when I say that there’s tremendous room to develop at this company. Taking initiative is recognized here, and quickly leads to greater responsibilities” – Jeroen Nikkelen, Vice President Digital Sales
Lead by example
Internally, the Head of Marketing will be responsible for managing their nine-member marketing team, which includes Online and Offline Marketers, Graphic Designers, a Merchandising & Translation Specialist, and a Data Analyst. They will foster a strong team environment and they relish rolling up their sleeves. The role is both tactical and operational. The Head of Marketing reports to Jeroen Nikkelen, Vice President of Digital Sales.
Corporate meets SMEs
The Head of Marketing should be comfortable in an informal work environment. Despite the fact that PF Concept is part of a dynamic and international multimillion-dollar company, it feels more like a corporate meets SME – think small, close teams and short lines of communication – so the Head of Marketing will be close to the decision-making process. The head office is practically located on the outskirts of Roelofarendsveen, close to the A4 motorway.
Interested?
PF Concept works with Top of Minds to fill this vacancy.
To express your interest, contact Jessica Lim via jessica.lim@topofminds.com.
Netherlands
Germany
Spain