Head of Brand Experience

  • Schijndel
  • Published on 10 July 2019

Bolsius is a leading home ambience brand at the brink of a major business transformation. Keywords of the transformation are consumer-centricity, international expansion and sustainability. As part of the transformation strategy, they are investing in a new position: Head of Brand Experience.

About Bolsius

Bolsius, a Dutch company founded in 1870, combines the best of both worlds: an entrepreneurial family-owned business and a highly professional and international culture. In the Netherlands, Bolsius is famous for its candles. The brand has already branched out to other home décor and home ambience products, including fragrances and accessories. The Bolsius range is sold in 50 countries worldwide.

“Globally, home ambience is more than a €10 billion industry. Our transformation strategy will enable us to grow exponentially and tap into this huge opportunity.”  – Loïc Chauteau, Chief Marketing Officer

The magic of the flame

The magic of the flame is that it can inspire connections. Lighting a candle can set the mood for a romantic dinner, bring warmth to a get together with a friend, or offer hope and comfort in times of sadness. Candles can bring a sense of connection to every home. Bolsius wants to reposition the Bolsius brand.

The internal revolution

As the CMO Loïc Chauteau puts it, an internal revolution is underway. Thanks to research and innovation, Bolsius’ production process will shift towards a largely sustainable model over the next five years. Meanwhile, the company will adopt and implement a fully consumer-centric strategy and build the brand internationally. To lead this internal revolution, Loïc Chauteau is building a marketing hub with three pillars: Category Management, Creative Studio and Brand Experience. A new vacancy has been created to lead the third pillar.

The P&L is like a Rubik’s cube. The different aspects are Strategy, Brand, Category, Channel, Country, and Innovation. All sides of the dice are connected and they’re all equally important. For the puzzle to be solved, they all need to be perfect.” – Loïc Chauteau, Chief Marketing Officer

Vacancy: Head of Brand Experience

This is a highly entrepreneurial, strategic and creative role. The Head of Brand Experience will bring every brand touch point for every stakeholder to life. Not only from a product perspective, but from a full experiential point of view. This is a new way of thinking within Bolsius, which creates the unique opportunity to build the portfolio with the ambition to grow exponentially.

“I believe in building a sustainable relationship with our consumers through dialogue and storytelling for joint value creation.” – Loïc Chauteau, Chief Marketing Officer

The Head of Brand Experience will manage a team of brand professionals. They will build a strong brand portfolio across different market segments, different channels and different geography’s. That means that the Head of Brand Experience will excel at portfolio management (strategy, positioning, consumer insights) as well as brand activation (story-telling and 360 activation plans) and team management.

Candidate profile

  • Strategic approach to brand activation
  • Creative flair and passion for home ambience
  • Minimum of 10 years’ experience
  • Ideally a combination of FMCG marketing, luxury Retail and agency experience
  • People management experience
  • International experience – either working within different markets or a global scope

Bolsius works with Top of Minds to fill this vacancy.
Contact Suzanne Goedhart-Limmen at suzanne.limmen@topofminds.com for more information.


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