- 2008 Top of Minds Executive Search
- 2005 Managing Director, PeopleSelect
- 2003 Consultant, PeopleSelect
“In 2008 Auke Bijnsdorp and I founded Top of Minds Executive Search. My background was in Consumer Goods but my heart with online. Now I help corporations in their digital transformation. For most of the premium brands in consumer goods e-commerce is still uncharted territory, yielding more questions than answers. There is no client relationship with consumers so our focus here is on digital marketing. However, online marketeers coming from pure-player start-ups often struggle in finding their way in the large and traditional corporations that the incumbents usually are. This creates an interesting tension that we’ve managed to solve for many of our clients.
Then there’s retail, where the goal is crystal clear: create a true omni-channel proposition. A road blocked by channel conflicts, making a digital transformation not so much a technical as a commercial challenge.”