Freelance Strategic Business Writer

Freelance Strategic Business Writer

  • HR
  • Consulting
  • Amsterdam
  • Published on: 28 November 2022
  • Minimum of 1 years' experience


  • Strategy or management consulting
  • Storytelling
  • Flawless writing
  • Native English
  • Business Dutch (B2/C1/C2)
  • Available on a freelance basis

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

A Strategic Business Writer gets to the heart of complex recruitment issues and turns them into compelling job descriptions. The ideal Strategic Business Writer will have a background in strategy consulting and a talent for language. This freelance role offers ex-consultants who dare to leave the beaten path the flexibility to build their post-consulting careers while maintaining a link to relevant industry topics.

About Top of Minds

Top of Minds is the executive search firm for “the new world”—where digital plays a key role. Their extensive client portfolio includes virtually every top brand in the Netherlands, from start-ups and scale-ups to corporates. Top of Minds doesn’t write traditional job postings with a long list of vague candidate requirements. Instead, Top of Minds believes in the power of storytelling: communicating a company’s core values and the role’s most interesting challenges. That means Top of Minds has a unique appeal for the most promising professionals in the Netherlands. So job descriptions are an essential part of the agency’s commercial success.

“I use the skills I learned as a consultant at McKinsey to really understand recruitment issues and get them down on paper. It’s the perfect pairing with my career as a singer-songwriter and my other freelance author and consultancy work.” – Laura Kits, Senior Freelance Strategic Business Writer

Vacancy: Strategic Business Writer

A Strategic Business Writer is a crucial part of this process—they are writing the content that points candidates to, and gets them excited about, job openings. For each job profile, the Strategic Business Writer will collaborate with the Top of Minds consultant who’s the profile owner.

The Strategic Business Writer will use a recording of the interview with the hiring manager(s) to draft a job posting that clearly captures the company’s identity and the ins and outs of the position. They will deploy their knowledge of business and skills to structure the posting. They should have a talent for language and enjoy writing compelling copy.

In addition to writing job profiles, there are also regular projects you may work on—you may be writing interviews or working on and drafting high-level consulting projects around Employer Branding.

This freelance role is perfect for former strategy consultants who are building their own business or pursuing a creative career instead of jumping straight into a new corporate role. On top of flexibility and a new network at a leading recruitment agency, this position offers an exciting insight into the world of executive recruitment and its clientele.

“I focused on creative writing after my time at BCG, but business writing has now also become an important part of my work. I write as many profiles per month as I like. It’s perfect for me as an emerging author with a serious consulting background.” – Jaap Hoekstra, Senior Freelance Strategic Business Writer



For more information, please contact Deborah Klaassen at


Deborah Klaassen Apply
Apply for this function

Freelance Strategic Business Writer

  • Hidden
  • Please share your resumé or the URL of your LinkedIn profile
  • Max. file size: 31 MB.

Subscribe to our job alerts

Receive our latest job opportunities every week

  • So we can send you a personalized newsletter.

You’re currently visiting our English website.

For a complete overview of all vacancies in the Netherlands, Germany or Spain, please visit our localized websites.

Select the country you’re interested in:

You’re currently visiting our English website.

For a complete overview of all vacancies in the Netherlands, Germany or Spain, please visit our localized websites.

Select the country you’re interested in: