Product Owner Online Marketing Automation

For international player Hans Anders Retail Group, digital innovation is a high priority. This market leading value-for-money optician and audiologist has even built a Digital Innovation Lab in Rotterdam devoted it. That will be the home base for the Product Owner Online Marketing Automation to maximize digital marketing results.

About Hans Anders Retail Group

At Hans Anders, it’s not just the price that’s different. Opticians see the entire optical market through a different lens. In 1982, after coming across an affordable, high-quality Japanese eyewear collection, the three founders discovered that Dutch opticians were earning decent margins. And so Hans Anders was born. “Hans”, because two of the founders were named Hans, and “Anders” because they wanted to do things completely differently. The mission was clear: to make proper vision – and since 1999, proper hearing – accessible to everyone.

In 2021, their successful formula was bought by investment company 3i and has become one of Europe’s fastest growing eye and hearing care groups: Hans Anders Retail Group. The retail platform operates currently under retail brands Hans Anders, eyes + more, and Direkt Optik, with around 620 stores in the Netherlands, Belgium, Germany, Austria, and Sweden.

Digital Innovation Lab in Rotterdam
Rapid growth and expansion are key words for the Hans Anders Retail Group. In addition to their goal of opening more brick-and-mortar stores, the company has a strong focus on digital innovation. Their omnichannel position has been significantly strengthened, and a dedicated Digital Innovation Lab is being built in the heart of Rotterdam. It’s a creative space where the Hans Anders Retail Group can continue to develop, optimize, and internationally deploy its future digital strategy and technology solutions.

Vacancy: Product Owner Online Marketing Automation

The Product Owner Online Marketing Automation will be responsible for the online marketing automation ecosystem. With solid knowledge and experience in marketing automation, personalization, and data, they can offer every Hans Anders Retail Group customer a relevant and above all personal online experience. They will work with colleagues to not only improve the customer experience, but their clear vision will give them the means to continue developing and optimizing it.

In this cross-functional role, the Product Owner Online Marketing Automation will operate at the intersection of online marketing product and online marketing data. What are the needs, and what’s the best way to translate them? What kind of tagging do we need, and how do we use first- and/or third-party data? The Product Owner Online Marketing Automation knows it all. They should have a strong technical background and be able to define and implement needs to gain greater insight into the customer.

An important point in this whole process is that the ecosystem must function identically in every country. The Product Owner Online Marketing Automation will provide advice on the best ways to set up the ecosystem and how to use the data. They will also ensure that most of it is standardized and easy to scale. They will be responsible for the roadmap, prioritize the backlog, and manage the implementation of the scrum team and external agencies. So the Product Owner Online Marketing Automation should have the right skills for excellent stakeholder management.

“Our high-involvement segment has a wealth of first-party data available. That creates tremendous opportunities for significant growth around digital marketing success.” – Hidde van der Louw, Group Marketing & Digital Director

In addition to keeping abreast of the latest market developments, the Product Owner Online Marketing Automation should also be keenly aware of which collaboration partners are the absolute top tier. And whenever the Product Owner Online Marketing Automation has an innovative plan that adds value, they should easily and enthusiastically be able to get others on board.

The Product Owner Online Marketing Automation will join the Director of Product’s team along with three other Product Owners – Advice & Appointments, Salesforce, and Website – and a UX Lead. This team will work out of the newly built Digital Innovation Lab in Rotterdam, but a hybrid set-up is also an option at Hans Anders Retail Group.

Interesse? 

Hans Anders has appointed Top of Minds to fill this vacancy.
To express your interest, please contact Lidewij Kosters at lidewij.kosters@topofminds.com