“We’re only just scratching the surface of what’s possible with retail analytics,” says Pepijn van der Laan, GM of Precima Netherlands. As a global front runner in this space, Precima is expanding its reach, expertise and team. A vacancy for Consultant Category Management has emerged.
Sophisticated shopper analytics are key to the future of retail and e-commerce. The Precima team in Toronto and Chicago develops the core analytics. Regional teams help their clients create value from these insights. Who are their most important shoppers? What do those shoppers really want? What are the implications for the retailer’s strategy? Precima’s solutions cover pricing, assortment, promotions and target marketing. Precima has the drive and agility of a start-up, but also enjoys the perks of being part of LoyaltyOne, a daughter of Alliance Data, which in turn is listed on the New York Stock Exchange. The international network backing Precima creates ample opportunity for rapid career development. For example Ilse Hagen, the former Consultant Pricing in The Netherlands, recently made an international career step within the organization and became Marketing Specialist in the European Marketing team, based in the UK. Precima has a partnership with The Netherlands’ second largest food retailer. The office in Den Bosch also acts as Precima’s European HQ – overseeing international account delivery as well as driving business development. Future growth for Precima will come from expanding the client base and intensifying the relationship with existing clients.
Vacancy: Consultant Category Management
The Consultant will advise the client how to leverage Precima’s analytics to drive value in category management in its broadest sense – and support on implementation. Recommendations encompass domains like assortment optimization, shop floor planning, ad hoc tactical decisions, and strategic issues. The Consultant Category Management will need excellent people skills in order to align a wide range of stakeholders. These skills will also come in handy when giving feedback to Precima’s Business Intelligence and Tools Development teams.
“By giving feedback and ideas to the developers in Toronto, you can drive innovation at a global scale.” – Pepijn van der Laan, GM of Precima Netherlands
A typical project would be rolling-out a new solution for a specific client and leading the integration in the client’s decision-making processes. For example, a recent tool that was developed by Precima makes it possible to analyze and predict how assortment changes will affect sales. Removing one particular type of soup from the shelf may cause an increase in sales of other types of soup – depending on how similar they are. Likewise, adding a new flavour of soup can lead to cannibalisation. Precima’s analytics allow quantified assessment of different scenarios up-front – thereby informing essential business decisions.