With over three million lucky winners in 2017, VakantieVeilingen, Actievandedag and TicketScout are amongst the most successful e-commerce platforms in The Netherlands. The formulas have already proven themselves in The Netherlands and they’ve recorded initial successes in Belgium and France under the name VavaBid. This did not go unnoticed: by the end of 2017, John de Mol’s Talpa Network acquired the company behind the success formulas in order to shape his multimedia company’s e-commerce ambitions.
The labels are now ready to play an essential part in Talpa’s international full-funnel multimedia strategy. Through new cross-medial concepts, the company will be able to offer viewers, listeners, and online visitors a more substantial and more surprising experience. Their new range will be based on data, and that’s exactly the area in which the online platforms excel. The CRM-data gathered from millions of visitors and registered users provide Talpa with an enormous head start in the development of new commercial propositions based on information about the behavior and preferences of the consumer.