Anyone who’s serious about staying fit, does so with help from digital technology. Runkeeper when you go on a run, Strava for the avid cyclists, and a FitBit all throughout the day. The development of health and fitness related apps and wearables has been skyrocketing. Contrary to the athletes themselves, many gyms still haven’t completely embraced these digital possibilities. The new Digital Director EMEA at Life Fitness will change all of that.
ABOUT LIFE FITNESS
Life Fitness produces and sells top quality fitness equipment. The company is the worldwide market leader in commercial fitness. Most of their clientele consists of actual gyms, their products can however also be found in hotels and office buildings. Life Fitness’ brand names are Hammer Strength, Cybex, Indoor Cycling Group, and SciFit.
Currently, the company is still part of the American concern Brunswick, which, besides fitness equipment, also produces boats, boat engines, and pool tables. Next year, Life Fitness will be launched as a spin-off.
Brunswick has a yearly turnover of approximately 4.5 billion USD, close to one billion of which generated by Life Fitness. Life Fitness is active all around the world.
THE AGE OF DIGITAL FITNESS
The usage of health and fitness apps has doubled in a relatively short amount of time and it’s crucial for gyms to follow this trend. With customers increasingly capable of achieving their fitness goals independently through apps, why would they still need the services of a gym? Therefore, Life Fitness is going all-in on a digital transformation. The company develops digital solutions offering comfort, insight, and effectiveness, both to gyms and the people visiting them.
One of Life Fitness’ innovative, digital products goes by the name of Halo Fitness Cloud. This ecosystem helps athletes in getting the most out of their workouts and gyms in running their business as efficient as possible.