Kraft Heinz’ ambition
They are famous all over the world for their ketchup, but there’s so much more to them! Think of having Brinta, Venz and de Ruijter for breakfast, a glass of Karvan Cévitam or Roosvicee at noon and spaghetti from Honig for dinner: these products are an unmistakable part of a consumer’s everyday life. With a net-turnover of 29 billion dollars Kraft Heinz has made it to the top 5 of the largest food and beverage companies in the world. Their ambition is to aim even higher: to become the best nutritional company, contributing to improving the world. It has international power brands such as Heinz, but local brands as well. In the Netherlands Heinz is active in four different categories: drinks, meals, brunch and sauces.
Heinz was set up in 1869 in Pennsylvania, which is where its headquarters are still located. In 2013 the company was taken off the stock market by investors Berkshire Hathaway (Warren Buffet’s conglomerate) and 3G Capital, who are known for their long term vision and involvement. In 2015 it merged with Kraft Foods. After the first round of optimization the company is now on the brink of a new phase. At its core is talent, tools and culture. The Benelux main office in Zeist is being spruced up by attracting new talent from all walks of life, providing training and tools and rewarding success through big promotions.
“When I moved to the UK, I discovered a hidden gem in the Kraft Heinz portfolio: HP Brown Sauce. Every Sunday morning, I would watch football highlights and have a full English breakfast. If you haven’t tried HP Brown sauce on your sausages, I highly recommend it.”
Andrej Bjegovic Business Unit Lead European Distribution Markets and Exports