Personalization Product Owner

Objective

The role of the Personalization Product Owner (PPO) is highly strategic, because personalization is the main focus for the Customer Lifecycle Managament team to keep the Classifieds Platform engaging and relevant for all users across the different markets. The primary goal is to translate high level customer treatment blueprints into innovative product features and functionality across all product platforms and ensuring they are tailored to the consumer’s needs and wishes. A CLM toolkit for local use has been compiled and will be rolled out in 40 countries this year. The PPO will coordinate implementation across all markets from a global vantage point, in close cooperation with central and regional product, marketing and customer care teams. To keep advancing on innovation and actionable insights, the PPO will also work closely with CLM team mates in data science and engineering.

Responsibilities

• Translate data insights into business implications and pragmatic actions
• Lead the prototyping and design of global ‘customer treatments’ across product, marketing and customer care
• Coordinate work across product, marketing and customer care teams
• Upgrade innovation to disruptive levels
• Evangelise views and lead stakeholders
• Test, analyze and evaluate the effectiveness of the customer treatments, constantly learning and refining the approach
• Communicate insights and results to nonexpert global and local team
• Develop and coordinate a simple but effective knowledge management & sharing platform to ensure successful sharing of best practices

Candidate profile

• Loves data mining, customization and personalization because every customer is unique and the goal is to make them happy
• 5-8 years working in a customer-centric online environment
• Product development across mobile and web
• Marketing campaign development
• Working with and leading cross-functional teams
• Superb project management skills – proven ability to prioritize varying commitments and influencing direct reports and other business stakeholders
• Experience with A/B and multivariate testing approaches