Saints & Stars has a relentless focus on an efficient, fun, and luxurious fitness concept at two prime Amsterdam locations. With their original concept, they’ve quickly become a fitness must for influencers and the young urban elite. The experienced Marketing Director will lead Saints & Stars in its ambitious international expansion. 

About Saints & Stars

Since founding in 2018, Saints & Stars has secured a strong following at the high end of the millennial and Gen Z Amsterdam fitness market. Currently with two locations in the city, they offer high intensity classes as well as an open gym and personal training options. From the music to the lighting, and luxurious towels and scent in the fitness rooms: every detail at Saints & Stars is meticulously thought through, and in line with the company’s mission of making fitness fun.

Their mission is to provide a fitness concept that brings joy and entices members to stay active. Growing up, its founder Tom Moos, has had fitness in his DNA. With a family that owns gyms, he spent years working in every role within fitness companies, from sales to location manager and as a trainer. With his boutique fitness concept for Saints & Stars, Moos offers something completely new, that young inner-city adults can relate to.  

“The fitness industry has had record drop-off rates. Because often, fitness isn’t fun. You pay to torture yourself in an unpleasant environment and don’t see immediately results. Saints & Stars is flipping that around. Our workouts are short and effective, we have the best trainers, our music and lighting resemble a night club rather than a gym. It smells good, the showers are nice and the smoothies delicious. And it shows: our gyms have an avarage occupancy rate of eighty-five percent, which is very high in the industry.” – Tom Moos, Founder of Saints & Stars 

Saints & Stars has a marketing budget of around 500,000 euros. They are about to expand locally, but also planning to expand in international, metropolitan areas. Saints & Stars is not afraid to dream big, and their current success is an indicator of its ongoing growth potential. 

Job description: Marketing Director

The Marketing Director reports to the founder and director, and acts as their sparring partner and right hand. They will leads the marketing team, that include a social media marketer, designer, event marketing planner and three videographers and content creators. The Marketing Director also steers the external agencies and freelancers with Saints & Stars’ partners. This role sets the marketing agenda, decides in a data-driven manner on budget allocation, and builds a portfolio and marketing strategy to expand to new locations and optimize membership rates at existing locations. Their operational responsibilities include hosting events or negotiating influencer deals, and they are energized balancing strategic challenges and hands-on work. 

The Marketing Director is a strategic, analytical, and structured powerhouse behind Saints & Stars’ expansion. The brand is very developed and connected to trends – and therefore, vulnerable. The Marketing Director knows how to continue to find relevant trends and trendsetters, link them to the Saints & Stars concept, and ensure continued success. That’s why they should have solid experience in expanding experience-based luxury brands. The Marketing Director understands driving factors for their target group, and how to build a lasting connection by optimizing the product with the most effective PR campaigns. 

“The Marketing Director is a strategic heavyweight, who makes a solid, experience-based, and data-driven case for the direction they intend to go in, and who stands their ground in discussions. We already have a hard-working team and for me personally, marketing is a passion – but our approach still misses structure, seniority, and focus. The Marketing Director will complete our team and bring our marketing strategy to another level. — Tom Moos, Founder of Saints & Stars   

This is an exciting role for an experienced marketing strategist who loves working with strong consumer brands and concepts. This role may have a background in fashion or cosmetics, or may have scaled luxury hotels or cafes. The Saints & Stars’ marketing style is highly event- and campaign-driven, and the Marketing Director needs extensive expertise in this area. Saints & Stars has a lot of ambition, and the Marketing Director embraces it and is passionate about helping the company achieve its goals. 

Interested?  

Saints & Stars is working with Top of Minds to fill this vacancy.
To express your interest, please contact Max Tasseron at marcmohr@topofminds.com.