Director Global Monetization Strategy

As the world’s leading classifieds platform, OLX has a clear ambition: to empower millions of people across the globe by bringing them together for win-win exchanges. Backed by investor Naspers, they are able to follow a long-term strategy: reinforce absolute market share before trying to monetize reach. Serving over 300 million active users every month, OLX has reached the scale to start monetizing in many markets. That’s why they are now building out their revenue generation capabilities.

Working for OLX

OLX thrives because of its win-win philosophy. Sellers win. Buyers win. Communities win. OLX wins. And the biggest winners of them all: those who made it happen. Contributing to the sheer growth of the platform is an unparalleled boost for a career. This combination of business, purpose and professional development attracts especially driven people, who work together to empower one another and achieve great things together. For more information about the culture, business model and performance, visit the employer page for OLX.

The moment to monetize

In creating a new, global online business, one would ideally start with building a great product and worry about monetizing it later. Few companies have that luxury, but OLX is one of them – thanks to its backing investor Naspers, reknown for its visionary long-term focus. After five years of building this new venture, OLX now serves 300 million active users every month and employs a team of 2000 e-commerce professionals in emerging markets spanning the globe from Argentina to the Philippines. In many markets, the moment to start monetization is now. 

About the vacancy: Director Global Monetization Strategy

As OLX has been able to establish highly liquid local marketplaces in growth markets around the world, they are now accelerating revenue development around the world. To do so, they have created a new role: Director Global Monetization Strategy. This professional will be based at the Technology & Big Data HQ in Berlin and report directly to the Global Chief Revenue Officer and CEO OLX Europe, Tim Hilpert.

The core of the role: partnering with colleagues around the world to identify monetization best practices, pressure test them with local and regional operating teams, and accelerate their usage and scalability across a global footprint. Needless to say, at OLX customer experience always comes first, so the customer will remain at the heart of monetization best practices as well.

The first step will be to kick-start expert groups around the world regarding sales, pricing, product marketing of paid services. This is a great opportunity to learn from the business before setting up next-generation monetization experiments around the world. These experiments will yield a great amount of data to analyze and benchmark. Together with the global Finance and Business Intelligence teams, the Director will then build comprehensive and insightful reporting and benchmarking tools and spread understanding of standards and best practices around the world.