Therapieland

Therapieland is a gamechanger in e-health focused on mental wellbeing. Through its psychology on demand solutions, the company has gained many new customers in Corona time. With its Therapieland and Gezondeboel labels, the organisate serves various markets. Therapieland focuses on GP care, mental healthcare, hospital care and also serves clients in Flanders. Gezondeboel offers services, focusing on the education, social domain and corporate clients. At its core, the company offers a SaaS platform, within which various services are offered. These include psychological programmes, a portal for questionnaires, an image calling application and virtual reality.

Therapieland has evolved from start-up to scale-up. The product and customer journeys are in sharp focus. For each role in the commercial process, it is clear who has what to do. The task now is to generate new business for both labels in the short term. Among other things, by increasing the sales value at existing customers.

The assignment for the Interim Commercial Director is to put the stated commercial approach into practice and to lead the team. At the same time, all commercial data within the organisation will be put in order. In terms of sales volumes, conversion rates and turnaround times, the basic overview is in place. Due to the recent enormous growth in customers, a lot of hard work is currently being done to create a good overview for all product-market combinations. At the same time, fast execution power is indispensable for the commercial team.