Pernod Ricard

Pernod Ricard is the world’s leader in premium and prestige spirits. Within the broad portfolio Pernod Ricard has identified brands to be part of the Prestige Selection. Perrier-Jouët, Royale Salute, Chivas, Martell, The Glenlivet, Ballantine’s and Absolut Elyx amongst others are part of the Prestige Selection.

Strategy

Thanks to the richness of its portfolio of Premium brands, Pernod Ricard benefits from its diverse markets, both in terms of value and geographical opportunities. The House of Brands brings together the major strategic brands, at international level and on local markets.

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