InShared is a large Dutch insurer, for everything on the road, in and around the house, and the family. An insurer that does things a little differently. “InShared, We All Benefit.” And they take that motto very seriously. InShared uses only a fixed small portion of all premiums to run the business and by far the largest portion goes to fast claims handling and payouts. Is there any money left over at the bottom of the line? Then the promise is that Inshared simply gives it back, either directly to customers or, for example, through donations to charities. As they showed during the Corona pandemic when there were far fewer claims. InShared has big ambitions for the upcoming years. Especially in the areas of growth, innovation, and European rollout. And that has a lot to do with renewing, improving, and optimizing the performance of the brand, distinctive new propositions, and the customer growth strategy. The CMO will play a key role within the leadership team in the evolution towards a totally new level of performance for the brand, and to a new growth phase for the entire organization.