Etos
Etos’ makeover
The look of the Dutch high street has changed in recent years. For Etos, this creates great opportunities to further develop and respond ever better to changing consumer desires. ‘The changes are not cyclical, but structural,’ says Jan-Derek Groenendaal, general manager of Etos. To respond to the opportunities arising here, a new strategy has been developed. The strategy consists of three pillars: Increase ROI, ‘sex it up & innovate’ and increase customer loyalty. With a new logo, fresh house brand, revised shop layout and an innovative app, among other things, it has changed course. The new Etos surprises and inspires customers time and again with good advice and innovative solutions.
Turn 100 and look like 40
Healthy and happy is how Etos prefers its customers to be. The entire company is therefore geared to that, from the training of shop staff to the product range to the pedometer in the Etos app, which allows customers to save for extra discounts. According to Groenendaal, the focus on the Health, Beauty and Baby categories has a lot of potential: ‘Spending on beauty and health products will continue to grow in the coming years. Everyone wants to turn 100 and look like 40, and we offer the solutions for that.’
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