De Koffiejongens
About De Koffiejongens
De Koffiejongens is the fastest-growing coffee brand in the Netherlands. Since its launch in 2017, the company’s subscriptions to biodegradable coffee cups offer a sustainable alternative to the aluminium coffee cups that dominated the market. More and more consumers switched to De Koffiejongens: in recent years, 70,000 coffee lovers chose one of De Koffiejongens’ six coffee flavours. Recently, the German market has also been tapped.
Sustainability
In terms of sustainability, that frontrunner position has already been achieved. The company has been fully carbon neutral since 2021 and also B Corp-certified from 2023. For the company, sustainability is in much more than just the coffee cups. The coffee used has the Rainforest Alliance seal of approval. That label is only reserved for coffee producers who ensure good living conditions for coffee farmers and their families. Growing the coffee with respect for nature is also a condition for getting the label. Moreover, the packages of De Koffiejongens are packed in compostable cardboard and delivered by bicycle or even on foot, mostly by people distanced from the labour market.
Cultuur at De Koffiejongens
If you look up ‘scale-up’ in the dictionary, the explanation might just include ‘De Koffiejongens’. The organisation fulfils all the criteria of a scale-up: it employs a smart, enthusiastic and close-knit team that wants to grow, with the result that growth is through the roof and the level of ambition is only increasing. There is plenty of room for your own ideas, which you then get to implement. Always with that main goal in mind: to turn the coffee industry on its head and make as much impact as possible.
Netherlands
Germany
Spain