ANWB

In 1883, the ANWB was founded. Its goal: to ensure that everyone is carefree and enjoys being on the road. However the world has changed over the past 135 years – that wish is still the main goal for the nearly 4,000 employees of ANWB, which, with almost five million members, is the largest association in the Netherlands.

At the same time, ANWB saw the world around it change dramatically over the past century. After all, issues such as mobility, traffic safety, holidays and leisure took on completely different interpretations over the years. To respond adequately to all developments, ANWB is always on the move. Not only for its members and the association, but also for society. Thus, ANWB simultaneously meets the recreational and mobility needs of its members and develops various social projects. Keywords in these projects are digitalisation, personalisation and customer journeys. ANWB has a large amount of data at its disposal, enabling the organisation to come up with innovative solutions.

There is a nice challenge to communicate more from its authority positioning in the areas of mobility, holidays and getaways, in addition to brand- and product-related campaigns. In addition, the organisation wants to integrate and showcase its social character more.