Coca-Cola European Partners
Coca-Cola European Partners (CCEP) manufactures, bottles, distributes and markets some of the world’s most popular non-alcoholic beverage brands in eight territories in Western Europe, selling 12 billion bottles and cans a year and generating €6 billion in net sales. What unites all employees at CCE is their thirst: for exploring new territory, for pushing limits and for the rigor and challenge of a fast-moving business.
The Look of Success
To achieve a goal, it helps to envision the results you’re after: the so-called Look of Success. Success looks like Coke, Sprite, Fanta, Monster and Chaudfontaine sparkling in every fridge at every home, supermarket, bar, club, restaurant, hotel, amusement park, festival and pop-up event. The recipe for their success starts with a clear business strategy.