Brand Masters helps non-food retailers add food and home & personal care products – including biscuits, chocolates, soft drinks and other food products – to their ranges. Retail chains the food specialist works for include Action, Zeeman and major DIY and garden centres. Brand Masters’ expertise, network and comprehensive service enable these shops to expand their product range in a low-threshold manner.
From sourcing to distribution, Brand Masters manages the entire chain and completely unburdens retailers. The company offers every shop a suitable range of its own developed products, private labels and renowned brands such as Mars, Milka, Red Bull, Lipton, Lay’s, Pringles, Robijn, Finish and Dove. From its strategic position between manufacturer and seller, Brand Masters develops attractive concepts and executes them down to the decimal point. In this way, the company delivers additional sales without hassle or risk.
Since its founding in 2012, Brand Masters has achieved a lot. The company’s 100-plus employees (a participation of Avedon Capital) now serve all of Europe and realise a total turnover of, expectedly, over €150 million. To take the next step, Brand Masters is betting on a digital transformation. The company is working on an integrated digital platform to serve customers more efficiently and strengthen (online) marketing, among other things. A step that, with Brand Masters’ international scale, could easily generate tens of millions.