Performance Marketing Manager EasyToys

EQOM is leading the way in sexual wellness, moving quickly toward its goal of market leadership. EasyToys, one of the group’s flagship brands, is growing rapidly, powered by innovative performance marketing. The Performance Marketing Manager oversees all channels, transforming insights into actionable strategies that actively fuel European expansion.

About EQOM

EQOM Group brings together the strengths of Europe’s leading sexual wellness companies: EDC Retail, known for EasyToys, and wholesale distributor Eropartner. Backed by private equity firm Waterland, the partnership recently accelerated growth through targeted acquisitions in Norway, Germany, and the United Kingdom. Today, the company operates in over sixty countries with a portfolio of well-known brands, including EasyToys, Christine le Duc, Amorelie, Kondomeriet, and Adam & Eve.

E-commerce remains the main sales channel, but products are also sold in major Dutch retailers such as Kruidvat, Etos and Hema. EQOM continues to explore new ways to reach consumers, from convenience stores and city shops to festivals and on-the-go locations. With 360 employees and annual revenue of around 160 million euros, EQOM is entering a new growth phase, anchored by its headquarters in Veendam and strengthened by a satellite office that opened in Hilversum this November.

The EasyToys approach
EasyToys is a household name in the Netherlands and is recognized by over sixty percent of the population. Its performance marketing team excels through creativity and persistence while overcoming industry restrictions to keep search, shopping, social and display campaigns running. By combining ingenuity, problem-solving and close collaboration the team consistently delivers measurable results.

Vacancy: Performance Marketing Manager EasyToys

As EasyToys expands across Europe, the Performance Marketing Manager drives the brand’s growth. This role leads all performance channels, including SEO, SEA, social and display, and affiliate marketing, turning strategy into measurable outcomes. The focus spans the Benelux, with additional campaigns in Poland, Italy, and Spain, including the Pabo and Christine le Duc labels.

The role converts commercial strategy into a cohesive, data-driven performance plan. It brings channel specialists together, oversees budgets, and evaluates campaigns to ensure every decision maximizes ROI and drives the P&L. Reporting to Head of Performance Marketing Bart Leeffers, the Manager collaborates closely with Brand, CRM, E-commerce, and Finance, maintaining visibility across the business while accelerating growth. Acting as a strategic partner to the Commercial Lead Benelux, this professional ensures all channels and disciplines work seamlessly in an integrated, high-impact way.

Beyond managing day-to-day performance, this role drives the team’s growth in data and reporting expertise. New tools and methods are constantly explored and implemented, best practices are shared and standardized, and a culture of experimentation and innovation is actively nurtured. Dashboards offer continuous, real-time insights, empowering agile and well-informed decision-making. The Performance Marketing Manager also shapes EQOM’s employer brand: by sharing knowledge through presentations, blogs, and events, they strengthen the company’s reputation and positions performance marketing as an exciting field for top talent.

“This role takes ownership of our largest brand and drives a truly data-driven approach across the organization. You bridge strategy and execution, making sure every channel delivers at its full potential.” – Bart Leeffers, Head of Performance

Collaborating with colleagues across other EQOM brands and a team of specialists, the Performance Marketing Manager builds an ambitious and innovative performance marketing function that fuels international growth. Positioned at the intersection of performance, channel expertise, and commercial strategy, this role delivers immediate impact on EasyToys’ marketing approach and drives commercial results across the EQOM Group.

Interested?

EQOM is working with Top of Minds to fill this vacancy.
To express your interest, please contact Marlies Hoogvliet at marlies.hoogvliet@topofminds.com