Kruitbosch

Does the Cortina city bike or Alpina children’s bike ring any bells? Good, because that means you’ve heard of Kruitbosch. Founded in 1955, the family business has become a big name in the cycling industry. Apart from their own brands – e.g. Cortina –  Kruitbosch delivers thousands of bicycle parts and accessories, advises shops in terms of their interior design, communication- and promotional materials. Both off and online.

In 2020 Kruitbosch finds itself in the midst of a digital transformation. Not just the company but the entire cycling industry has been introduced to e-commerce. And Kruitbosch wants little else than be the frontrunner within the bicycle niche. They have said goodbye to their legacy and these modern times have called for the addition of Intershop as their e-commerce platform. It has two important channels: b2b and b2c. Both these want to expand internationally.