IRI
New knowledge, new leads
Who buys what? Where and when? And through which channel? Based on retailers’ POS data and qualitative shopper research, IRi (Information Resources inc.) provides a combination of market information, specific analysis and advice, plus software to make all that information easily accessible. This enables manufacturers in the FMCG sector to make the right strategic choices and grow.
Big data
The amount of consumer data has exploded in recent years. Big data is everywhere, and the means to analyze that data are becoming increasingly intelligent. At the same time, in FMCG, the lines between the various sales channels are blurring. Manufacturers today are much more about share of stomach – whether through retail, out of home or online. That combination of factors – much more available data, blurring channels – makes for a challenging playing field.
Tailor made advice
IRi Netherlands has three pillars: retail, over-the-counter-healthcare (OTC) and petrol. From Zaltbommel, IRi collects more and more data from many different parties. Thus, it can offer its clients more than just a snapshot of the already known market. By combining quantitative data and the returns from qualitative research, IRi delivers tailor-made conclusions and predictions.
Netherlands
Germany
Spain