Easywalker

Easywalker believes in the Beauty of Bonding. With their prams and buggies, the company encourages young parents to go out and connect with the world. Easywalker develops the products in the Netherlands, in collaboration with a leading Italian design agency. The prams and buggies are then made in China and sent directly to the customer or the (external) warehouse in Amsterdam. From there, they find their way to consumers, retailers or international distributors.

Easywalker’s prams and buggies are for sale in almost all countries in Europe, as well as in Asia, the Middle East and Australia. The organisation is growing fast: a top-three ranking in key European markets is the goal. Over the next three years, Easywalker aims to continue growth and double its sales. Partly by increasing market share in existing markets, but also by entering new markets. For this upscaling, a clear operational vision and strategy are indispensable. A great challenge for an experienced, entrepreneurial COO.