Commercial Marketing Manager

Commercial Marketing Manager

  • Marketing
  • Consumo/FMCG
  • Madrid
  • Publicado en: 12 marzo 2024
  • A partir de 5 años de experiencia laboral
  • 564 views

Requirements*

  • 5+ years’ experience
  • In B2C and digital marketing
  • Experience creating and executing successful content and campaigns
  • Entrepreneurial self-starter
  • Analytical and sales-driven

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

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NutraQ is a leading direct-to-consumer, Nordics health and beauty company. Their focus is to further grow their popular skincare brand Oslo Skin Lab across Europe. The Commercial Marketing Manager will lead the brand’s launch in Spain, build brand awareness, and establish a loyal customer base in this promising growth market.

About Oslo Skin Lab

Oslo Skin Lab is one of four NutraQ Group brands. NutraQ is a leading direct-to-consumer (D2C) health and beauty product company across the Nordics. As a pioneer in the health and wellness industry, this international company develops, produces, and distributes a wide range of high-quality, sustainably made products. They sell directly to consumers through digital and subscription-based business models, across eleven European countries and in the US.

NutraQ promotes holistic well-being and develops premium-quality products, which they craft from scientific ingredients. Since launching their first products in 2002 in Norway, the company has grown significantly and now has more than 250 employees who support more than 450,000 customers. In 2021, NutraQ became part of the Orkla Group, the largest, fast-moving consumer goods company in the Nordics. And they continue to innovate and expand their brand’s portfolio through acquisitions and producing their own new brands.

In 2016, NutraQ launched Oslo Skin Lab. It’s a cutting-edge skincare brand is revolutionizing the beauty industry with science-backed collagen supplements. And with their commitment to helping people achieve radiant, youthful skin from within, they focus on providing effective and sustainable solutions. Their skincare foundation  product is «The Solution™,» a collagen powder that’s transformed beauty routines across Europe with its simple, effective, and multifunctional approach to beauty, by providing customers with optimal, effective and minimal skincare routines. The Solution™ has been so successful that Oslo Skin Care has rapidly expanded its business into new European markets and is now launching their innovative skin care brand in Spain.

Vacancy: Commercial Marketing Manager

The Commercial Marketing Manager will drive the launch of Oslo Skin Lab into the Spanish market and the brand’s success. This entrepreneurial go-getter will build a loyal customer base from the ground up, develop effective marketing campaigns, strategically leverage digital marketing channels such as social media advertising, and enhance partnerships to increase brand visibility, drive website traffic, and attract new subscribers.

The new Manager has a deep understanding of market dynamics, consumer behaviors, and brand positioning, with existing knowledge from the brand’s successful commercial strategies in other countries. The Commercial Marketing Manager will follow, adjust and implement a comprehensive market entry strategy, following the proven NutraQ playbook for new market entries, and tailor it to unique Spanish market characteristics. They report to the Chief Marketing Officer in the Oslo office, and collaborate with the Marketing Team to develop compelling brand messaging and positioning strategies that resonate with their Spanish target audience.

Applying a sales-driven mindset, the Commercial Marketing Manager will maximize brand visibility, drive customer engagement, and increase sales. They also implement integrated marketing campaigns that foster customer loyalty. These include launching targeted promotions, exclusive deals, and personalized recommendations across various channels.

Conducting thorough market research to identify opportunities, trends, and competitive landscape, the Manager continuously analyzes, evaluates, and reports on ongoing tests and campaign results, to gain a deep understanding of consumer preferences, purchasing behavior, and regulatory requirements. Using strategic data and insights, they tailor promotional campaigns and product offerings, which enhance customer engagement and conversion rates.

The Commercial Marketing Manager also cultivates strategic partnerships and negotiates favorable terms and agreements with media houses, agencies, and other suppliers, all while overseeing, evaluating, and adjusting outsourced work. They will also manage the brand’s social media channels, including overseeing content creation and advertising strategies, create clear briefs, and develop innovative marketing materials with internal and external graphic designers. Additionally, the Commercial Marketing Manager will align with Customer Service on current marketing plans, materials, and communication strategies.

To succeed, the Commercial Marketing Manager needs a positive, can-do attitude, welcomes challenges, and is eager to explore new opportunities. As a ‘people person,’ they value collaboration, sharing ideas, and easily develop relationships and build loyal networks. They are excited to learn, adapt quickly to change, and identify with the company’s four core values ​​to be: (1) Responsible; (2) Respectful; (3) Brave; and (4) Innovative.

“The Commercial Marketing Manager will set up the D2C business in Spain from scratch. They will execute the marketing strategy, generate new membership sales, and establish the brand identity in local markets using social media, influencer marketing, press, affiliates, events and more. It’s a dynamic job with a lot of responsibility and the opportunity to continuously learn and develop their own skills as the business grows.” – Sara Verderio, Senior Commercial Marketing Manager Italy of NutraQ 

The Commercial Marketing Manager joins a dynamic international team who are passionate about skincare and sustainability. They will be located at the company’s Madrid office where the main working language is English. This is an exciting opportunity for a creative and driven marketing professional who is eager to take charge and drive the brand’s growth in Spain, and make a significant impact in this fast-growing company’s journey to revolutionize the beauty industry into an exciting new region.

Interested?

NutraQ is working with Top of Minds to fill this vacancy.
To express your interest, please contact Ana Moya Morales at anamoyamorales@topofminds.com

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Ana Moya Morales Solicitar

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Commercial Marketing Manager

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