Country Director – Spain

Country Director – Spain

  • Dirección General
  • Servicios Financieros
  • Leusden
  • Publicado en: 13 mayo 2024
  • A partir de 10 años de experiencia laboral


  • 10 years of experience 
  • In consultancy
  • And in industry within subscription-based or online B2C sectors
  • Fluent in English, Spanish is a plus
  • Influencing within a matrix organization

* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.

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InShared’s direct digital European insurance business is creating a disruptive customer proposition with their user-friendly, scalable platform. The Dutch insurer challenges the market with simple, direct, transparent, and affordable insurance. After launching in Germany, InShared’s Country Director of Spain will establish a presence in the Spanish market.

About InShared

Dutch insurance company InShared’s motto is: ‘We All Benefit.’ As part insurer and part tech firm – they do things differently. They use a small, fixed part of all premiums to run the operations and the remainder for rapid claims settlement and payment. Any leftover profit is returned to customers or donated to charity.

InShared has ambitious growth and innovation plans, especially for its European rollout. Their strategy is to build a scalable platform with excellent data and digital capabilities while ensuring optimal brand performance and distinctive propositions – supported by a best-in-class customer journey and a customer growth strategy.

Their plans are supported by shareholder Achmea, a large Dutch insurance firm. They provide the necessary funding, while InShared fully manages its business, and Achmea acts as a supportive shareholder. This way, InShared has the best of both worlds: financial space with capacity to scale up and the freedom to maintain ownership and responsibility over its strategy. Their first international rollout is already in place: InShared successfully launched in Germany. Now, they are set to launch in Spain, led by the new Country Director of Spain.

Vacancy: Country Director of Spain

The Country Director of Spain leads Spain’s launch and P&L, supported by an interdisciplinary team in which local product, price, marketing, legal and central IT teams are represented. The German launch has provided a basis for an international rollout playbook, a process of multiple phases. But in spite of the lessons already learned from the German launch, new analyzes and learnings are needed to understand how to best serve the Spanish market.

To succeed, the Country Director of Spain should be analytical and understand the combined central business plans and locally needed adjustments. The decision to enter Spain is also strongly data-driven, based on market sizing, competitive landscape analysis, profitability analysis, distribution channel mapping, and assessing the digital maturity and savviness in the country. With InShared’s unique business model, they aim to disrupt the local insurance market and set a new standard for best-in-class digital customer journeys, targeted pricing, transparency, and trustworthiness, which the Spanish consumer is expected to be highly receptive.

The Country Director Spain and their team initially operate from InShared’s head office in Leusden. Once the Spanish operations gain traction and create sufficient revenue, the Country Director Spain may relocate to Spain, to lead a team locally.

“Next to our ambitious European growth plans, we are also ramping up towards another transformation: moving from a Dutch-based business to a more mature, international scale-up organization. The Country Director of Spain offers the skills and knowledge of project management and stakeholder management to support both transformations” – Suzanna Koning, CEO of InShared

This is an exciting and impactful position and requires expertise in consultancy and industry or line management. The Country Director’s consulting background includes project management skills and the necessary strategic base to finalize the roadmap and prepare leadership decisions. They also possess stakeholder management skills, can lead an interdisciplinary team, and accomplish goals within a matrix organization.

This role’s industry or line management experience allows them to hit the ground running on an operational level. Finally, they deliver financial insights that interpret the launch’s financial implications and are responsible for Spain’s P&L.

In this role, the Country Director will build and pioneer, supported by insights from a previous rollout and backed by senior leadership and an enthusiastic shareholder.


Inshared is working with Top of Minds to fill this vacancy.
To express your interest, please contact Janko Klaeijsen at


Janko Klaeijsen Solicitar

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Country Director – Spain

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