HISTORYThere are few footwear brands which can be accurately described as global and iconic, but Crocs is surely one of them. Back in 2002, when they took their first model to their first trade show they completely sold out of the 200 pairs they’d brought with them. That initial positive result provided a hint of their future success: when the company went public in 2006, it did so with the largest footwear IPO in history. A large part of the company’s success is down to the culture it has created: Crocs employees are passionate about their brand, and as their expansion and growth continues they are looking for a Director of E-commerce Europe to continue this upwards trajectory.
Since its humble beginnings in a garage in Colorado, Crocs has expanded into 90 countries with a staff of over 4.500 and has sold over 300 million pairs of shoes worldwide. The company has its global headquarters in Niwot, Colorado and globally is divided into three regions: the Americas, Asia and the EMEA.
Crocs has distinguished itself from its competition by producing shoes which are as practical as they are iconic. The latest campaign, #ComeAsYouAre, championing diversity, individuality and creativity is an on-trend one and has the support of such high-profile faces such as Drew Barrymore, YOONA and Henry Lau. But this isn’t just about comfort: Crocs have also collaborated with such noted creatives as Christopher Kane and Balenciaga not to mention having been featured in articles in Vogue and Harper’s Bazaar.