Vodafone is one of the world’s leading telco players. The company has a strong history of operating through a nationally focused organization structure, with a country CEO and local P&L. In addition, to successfully serve its ~1400 global clients, Vodafone operates through Vodafone Global Enterprise. VGE is again organized in different regions, in order to serve global clients in their head office country or in countries where they have a strong presence. Each national Vodafone head office delegates authority to VGE, to manage the relations with and revenue from these multinational clients.
In the Netherlands, Vodafone and Ziggo merged into a joint venture at the start of 2017 owned equally by Vodafone Group and Liberty Global. While this allowed Vodafone to better serve its local customers, it required a new way of thinking and working by VGE to ensure the successful pursuit of new opportunities and profitable growth for both parties. VGE Netherlands is faced with the challenge of continuing to serve its clients in the best way possible – from both a Vodafone Global perspective and a VodafoneZiggo perspective.