Value Proposition Manager Business Banking

Value Proposition Manager Business Banking

  • Consulting Exit
  • Financial Services
  • Amsterdam
  • Vanaf 6 jaar werkervaring
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In recent years, ING has invested greatly in Business Banking and reached business maturity in several countries. The next step involves further digitization and advancing the commercial strategy while staying aligned and scalable internationally. The Value Proposition Manager Business Banking has full ownership of aligning countries’ value propositions roll-out and identifying potential cross-overs. This is an exciting opportunity for a seasoned strategy professional to take the digitization of ING Business Banking to the next level.

About ING Business Banking

ING Business Banking focuses on business accounts, ranging from ‘micro enterprises’ (1 FTE) to midsize corporates. Across the seven countries- The Netherlands, Belgium, Luxembourg, Turkey, Poland, Romania, and Germany- it has 2 million clients, €100 billion outstanding loans, and €3 billion in revenue. The division is led globally by Luc Truyens with a central team of 25 FTE. Its mission is to become the go-to place for clients to manage and accelerate their businesses, thereby always staying one step ahead.

Over the past few years, ING Business Banking has created a roadmap toward cutting-edge value propositions for its three segments: the fully digital Easy Banking for micro-businesses; Guided Banking -partially supported by an advisor- for larger enterprises; and the tailored Relationship Banking for midsize corporates. From now on, the seven countries will build digital value propositions together, and the Value Proposition Manager plays a key role in this cooperation. 

In addition, ING Business Banking has started building strategic partnerships that can service their business clients. An example is a recently announced teaming-up with Amazon Germany, where businesses that are active on the Amazon Seller’s platform can apply for loans at ING directly through the Amazon platform. 

“Our role is to build trust and help in moments of need, which our clients will never forget.” – Luc Truyens, Global Head ING Business Banking

Vacancy: Value Proposition Manager Business Banking

The Value Proposition Manager works together with other Global Business Banking Team-members in determining its direction and steering change across the seven countries. The team supports these countries in continuously improving and aligning on their Value Propositions to have a tangible and positive impact on clients. Sitting in a complex multi-stakeholder environment, requires a combination of business & IT knowledge, strategic thinking, hands-on change/project management, and practical delivery. 

The Value Proposition Manager is positioned within the global organization. One key responsibility is to support the development of the Global Value Proposition Strategy for Business Segment. This includes tailoring the Strategy and aligning it with the countries down on a practical level and developing a KPI framework to measure and accelerate the roll-out with business customers across markets. Also, the Value Proposition Manager is responsible for change management and project delivery aimed at providing technical and intelligence capabilities for the countries. This involves preparing analysis and output documents to communicate results, direction, and requirements. 

Furthermore, the Value Proposition Manager will build the community around Value Propositions to drive prioritization on country business agendas to include strategic roadmaps, capacity, and competency building, tooling, and solutions implementation, and thereby drive impact on business objectives. Being self-assured and proactive in identifying potential cross-fertilization and fruitful alignment and agreement between countries on Value Propositions is key. The Value Proposition Manager has complete ownership of these developments, working closely with countries and delivering multiple projects and topics simultaneously, sometimes with cross-functional or cross-cultural teams.

“The Value Proposition Manager has total ownership of the alignment between countries on value propositions. They can spend one day presenting to a global board member, and the next day brainstorming with an IT architect” – Birthe Jonkman, Head of Value Proposition

This is an exciting role for a seasoned strategy professional with strong stakeholder management skills to take full ownership of the international alignment of ING Business Banking value propositions strategy and implementation. 

The Value Proposition Manager Business Banking is based in Amsterdam, The Netherlands. 



ING works with Top of Minds to fill this vacancy.
To express your interest, contact Imke Peters at


Value Proposition Manager Business Banking Solliciteer
Marlies Hoogvliet - Partner

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Marlies Hoogvliet - Partner

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