Senior Performance Marketing Manager
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Requirements*
- Master’s degree equivalent level in media/ communications/ marketing/ related field
- 7+ years of experience in digital performance marketing
- Proven track record of developing effective media plans that drive business results
* Research shows that while male candidates feel confident enough to apply when they meet about 60% of the requirements, female candidates only apply when they tick every box. So if this role has your name on it, but you’re not sure about the criteria, we still want to hear from you.
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Versuni sells industry-leading kitchen, coffee, climate, garment, and floorcare appliances with a focus on sustainability. Newly independent, the carbon-neutral player is expanding its global brand and reputation as the producer of many of the most innovative domestic appliances on the market. The Senior Performance Marketing Manager will lead Versuni’s marketing growth strategy to maximize top-line growth and maintain profitability KPIs. They will lead three direct reports and manage performance marketing strategies with Google, META, and other emerging platforms.
About Versuni
After becoming an independent company in 2021, Philips Domestic Appliances announced its new brand name Versuni, in February 2023. Versuni puts a new perspective on the word ‘universe’ with a focus on how our home lives unite us, wherever we live. Their vision is to make life as convenient as possible for consumers by producing products that make our houses truly feel like home.
Versuni remains a licensee of Royal Philips and continues to use well-known brand names that have strong market reputation. These include the Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier or AquaTrio Cordless Vacuum. Meanwhile, as a recently formed independent company with a new name and visual identity, Versuni is undergoing a vital scale-up phase to position itself as a key player in the global domestic appliance market.
The company is highly entrepreneurial and encourages employees to stay curious and explore new ideas. Its products use some of the most innovative technology available and are recognized worldwide for their excellence. Looking forward, Versuni will develop products with more sustainable materials that are easier to repair, refurbish, recycle, and help to reduce waste.
“We have been a hundred percent carbon neutral in our operations since 2020 and have introduced the Eco-Conscious collection using a hundred percent bio-based plastics to reduce its CO₂ footprint by twenty-five percent, but this is just the start. By 2025, we aim for a hundred percent of our products to be designed in line with our EcoDesign requirements. Our ‘Eco-Hero’ products (breakthrough innovative products with clear sustainability benefits) will account for twentyfive percent of revenues.” – excerpt from Versuni’s Sustainability Statement
Vacancy: Senior Performance Marketing Manager
The Senior Performance Marketing Manager will elevate Versuni’s global media and marketing performance. They will lead the organization’s marketing growth strategy and maximize top line growth while maintaining profitability KPIs.
This role will have a deep understanding of the global media landscape and be an expert in developing and executing effective media plans. They will wear multiple hats, and be the primary contact for internal and external stakeholders, such as Markets, Activation hub, Amazon- or D2C team. They know the value of fostering strong relationships with various teams to understand business challenges, identify growth opportunities, and develop strong business cases to influence media-related priorities and drive results across the six regions.
The Senior Performance Marketing Manager will drive Versuni’s brand performance within various digital platforms. They will lead a team of three Platform Managers who each focus on managing the performance of the company’s marketing strategies and investments with Google, META, and other emerging platforms.
Always on the lookout for growth opportunities, this role will work with external partners like our media agencies. In addition, the Senior Performance Marketing Manager will collaborate with the media and marketing team to define streamlined agendas and roadmaps and align on investments, activation strategies, and KPIs.
They will implement a scalable performance marketing infrastructure across multiple markets, channels, engines, and platforms. By aligning with the business side, analytics and data science, the Senior Performance Marketing Manager will support process optimization efforts through developing and integrating customized tools throughout the global organization.
“The Senior Performance Marketing Manager will take part in important strategic dialogues with a wide variety of stakeholders, give them direction, and drive results. Their media insights and strategic input will be used to form our best practices on a global scale and take our marketing performance to the next level.” – Alex de Ruwe, Global Head of Media – Versuni
Versuni is on an exciting business journey as a newly-branded and independent company. They offer a dynamic international working environment and a fun place to work. This role is well-suited for an analytical people-person eager to join an innovative and entrepreneurial team and make a strategic impact on the marketing performance of this growing global organization.
Interested?
Versuni is working with Top of Minds to fill this vacancy.
To express your interest, please contact Marlies Hoogvliet at marlies.hoogvliet@topofminds.com .
