BISSELL has been in business for nearly 150 years as a leading producer of vacuums, innovative steam cleaners, and wet dry vacuums. Now, the family-owned American company is hiring a Senior Integrated Performance Marketing Specialist to increase brand and business growth across European markets through strategic paid media campaigns.

About BISSELL

BISSELL is a leading producer of high-quality vacuums and other innovative surface cleaning solutions like steam cleaners and wet dry vacuums. The 147-year-old American family-owned company prides itself on offering premium products that make cleaning faster and easier, which gives their customers more free time to enjoy life without worrying about a mess.

After more than a century, the company has developed a strong reputation and presence in the US and is well known for its premium quality vacuum cleaners and ongoing innovations of its surface cleaning solutions. During the past decade, BISSELL has also focused on expanding internationally, and opened offices in Europe, the Middle East, Asia, and Australia. Currently , they are accelerating their international business growth and positioning themselves as a key player in various surface cleaning product markets outside of the US.

BISSELL is also extremely passionate about supporting pets and their owners in sharing happy, healthy homes. In the early 2000’s they launched a portable deep cleaner. It is designed specifically to tackle pet messes and they’ve since expanded their portfolio to include everything from a pet grooming machine to specialty cleaning products and accessories. In 2011, they founded the BISSELL Pet Foundation®. It raises funds and advocates for lost, abused, neglected, and abandoned pets. Since its launch, the foundation has donated nearly six million dollars to support spay and neuter, adoption, microchipping, and foster care programs.

Vacancy: Senior Integrated Performance Marketing Specialist

The Senior Integrated Performance Marketing Specialist will drive BISSELL’s brand and business performance by managing all aspects of paid media for select European markets. They will ensure an integrated performance marketing approach and optimize the company’s investments across all digital channels including Paid Search, Display, Paid Social, and e-retailer onsite advertising on platforms such as Google, META, TikTok, Amazon, and on Connected TV.

As an experienced media campaign marketer, the Senior Specialist will have a strong understanding of data and business performance insights and objectives. They will lead the development and execution of a wide range of omnichannel media campaigns. These include annual planning, budget allocation and management, setting KPIs, briefing agencies, media plan review and execution, and continuous monitoring and improvement of key brand and category moments such as Spring Cleaning, Black Friday, and other e-retailer specific promotions.

This role should be analytical and eager to gain a deep understanding of the entire sales journey and drive continuous efforts to improve BISSELL’s media strategy and tactics. Applying a performance-driven mindset, the Senior Specialist will continuously experiment with new technology and emerging media channels, implement test campaigns to understand the drivers of performance and achieve optimal results. Always looking for opportunities to enhance business performance, they will help optimize ROAS and support the company’s main objective: maximizing top-line growth.

A master collaborator, the Senior Specialist fosters strong relationships with various parties to understand business challenges and identify opportunities for growth. This role can manage multiple tasks, stakeholders, and campaigns across markets at the same time. They will work closely with cross-functional teams and external agencies to align media strategies with overall business goals, plan impactful media campaigns and analyze important data and insights about key activation milestones.

The Senior Specialist will join the international integrated marketing department and report to the Head of Media. They will have close contact with leadership and other key stakeholders, as they report their findings and present recommendations regularly to support strategic business decisions.

“The Senior Integrated Performance Marketing Specialist will be an integral part of the company’s next international expansion phase. Its an opportunity to uncover new ways to showcase BISSELL’s products in the media, reach more customers and drive growth in the European market. ” – Maureen Baas, Director Integrated Marketing and DTC of BISSELL

Interested?

BISSELL is working with Top of Minds to fill this vacancy.
To express your interest, please contact Max Tasseron at max.tasseron@topofminds.com .