Versuni, formerly Philips Domestic Appliances, produces industry-leading, sustainable kitchen, coffee, climate, garment, and floorcare appliances. This forward-thinking, climate-neutral organization is on track to establish a strong global brand reputation. The Sr. META Platform Manager will play a vital role in the Performance Marketing team. They’ll lead global strategies’ development and implementation of all META-related platforms on Facebook, Instagram, Messenger, and WhatsApp.
In February 2023, Versuni was launched with a new brand name and vision. This followed its earlier transformation in 2021 when it announced that Philips Domestic Appliances had become an independent company.
The Versuni name represents a new perspective on the word ‘universe,’ with a focus on how our home lives unite us, wherever we live in the world. Versuni’s vision is to make life as simple and convenient as possible for consumers by developing products that truly make our houses feel like home.
Versuni remains a licensee of Royal Philips and continues to use well-known brand names with a strong market reputation. These include the Airfryer, Espresso Machine with LatteGo, PerfectCare Steam Generator, Air Purifier and the AquaTrio Cordless Vacuum. However, as an independent company, and with a new name and visual identity, Versuni is undergoing a significant scale-up phase to position itself as a key player in the global domestic appliance market.
The company is very entrepreneurial and encourages employees to always stay curious and explore new ideas. Its products use some of the most innovative technology on the market and are recognized worldwide for their excellence within the industry. Looking ahead, Versuni will develop products made with more sustainable materials that are easier to repair, refurbish, recycle, and help reduce waste.
“We have been a hundred percent carbon neutral in our operations since 2020 and have introduced the Eco-Conscious collection using a hundred percent bio-based plastics to reduce its CO₂ footprint by twenty-five percent, but this is just the start. By 2025, we aim for a hundred percent of our products to be designed in line with our EcoDesign requirements. Our ‘Eco-Hero’ products (breakthrough innovative products with clear sustainability benefits) will account for twentyfive percent of revenues.” – excerpt from Versuni’s Sustainability Statement
Vacancy: Sr. META Platform Manager
The Sr. META Platform Manager will be Versuni’s global subject matter expert on all META-related activities. They will lead the development and implementation of the organization’s global strategies for all META-related platforms, including Facebook, Instagram, Messenger, and WhatsApp.
The Sr. META Platform Manager will have extensive knowledge across all META-related platforms along with their corresponding data and insights. They will extract and analyze META-related insights to empower markets and leverage META to increase revenue, drive engagement, and achieve other strategic business objectives. Their insights into the performance of partnerships and campaigns will be used to analyze and refine Versuni’s global performance marketing strategies and tactics.
In addition, the Sr. META Platform Manager will play a strategic role in the global media team as the main point of contact for META-related activities. They will communicate effectively with internal team members and external parties, as well as build strong relationships in this vibrant international working environment.
The Sr. META Platform Manager will manage and build on the organization’s continuing relationship with META partners. They will negotiate contracts, manage partnerships, and develop a joint business plan with META, to enable additional value of resources, support, and free exposure.
This role will report to the Senior Manager of Performance Marketing. They will collaborate daily with cross-functional teams, including marketing, markets, and business units, to ensure alignment on platform strategies and global scale tactics. They will enhance internal effectiveness measurement methods related to META investments and also be responsible for global alignment with governance and compliance. This will ensure that playbooks, learning agendas, and “golden rules” are all kept up-to-date, shared, and used company-wide.
“The Senior META Platform Manager will take a deep dive into our META platform insights to analyze what we are investing in and determine if the investments are delivering a valuable return. They will be a key player in driving Versuni’s business growth and success by leveraging META platforms to their full potential.” – Alexander de Ruwe, Global Head of Media for Versuni
Versuni offers an inclusive and diverse working environment. The company has a presence in more than one hundred countries. And employees are offered abundant professional development and growth opportunities. The Sr. META Platform Manager role is an exciting opportunity to work with a dynamic global team and make a strategic impact on the future of the company’s performance marketing strategy.
Versuni is working with Top of Minds to fill this vacancy.
To express your interest, please contact Lidewij Kosters at LidewijKosters@topofminds.com.