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Head of E-commerce

Head of E-commerce

  • E-commerce
  • Consumer
  • Amsterdam
  • Vanaf 8 jaar werkervaring
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Greetz, part of Moonpig Group, is a highly-successful online platform for personalized surprises. In 2021, Moonpig Group was listed on the LSE and achieved unicorn status. The Head of E-commerce manages the Trading team and is responsible for the shop’s commercial targets. This is an exciting opportunity for a hands-on digital professional with strong analytical skills to lead Greetz into its next phase of stellar growth.

About Greetz

With millions of customers each year, Greetz has grown from a Dutch market leader in online greeting cards into the go-to platform for personalized surprises such as flowers, balloons, photo gifts, and cards. The company is part of Moonpig Group, founded over two decades ago and operational in the United Kingdom, United States, Australia, and The Netherlands. Its mission is to help people connect and create moments that matter, and to become the one-stop shop for personal gifting. Their most important milestone to date was achieving unicorn status with one of the biggest tech IPOs of 2021. In February of that year, they made the FTSE 250 index of leading companies listed on the London Stock Exchange with a market cap of £1.5 billion. The Moonpig Group is now looking to further internationalize, professionalize and cross-fertilize.

Greetz is in a very healthy position and seeks to continue its stellar growth. In a few years, the company is targeting triple-digit turnover figures. The company is based in Amsterdam and has a team of more than 160 professionals with a friendly, fun attitude and a sharp focus on delivering results.

“We use customer insights to offer strong personalization and convenience to our customers.” – Ellen ten Hove, Commercial Director

Vacancy: Head of E-commerce

The new position of Head of E-commerce is essential for Greetz’s high growth ambitions which center around further data-driven personalization and differentiation in range through its extensive insights into its customers.

The Head of E-commerce is ultimately responsible for the shop and for achieving commercial targets. To do so, they will lead the Trading team of five people and create and lead the delivery of the merchandise and trading strategy, including commercial forecasting, daily trading management, onsite assortment positioning, promotion planning, and creation of the on-site content. In doing so, the Head of E-commerce and their team will continuously strive to improve the Greetz sales and margin objectives. Working together with the different teams that contribute to these targets, the role is at the center of the organization, and stakeholder management is key. The Cards team selects the assortment; the Design team manages the in-house design, licensing, and publishers; the Gifts team is responsible for buying and expanding the product lines.

In addition, the position is broadly defined around e-commerce and customer propositions and the Head of E-commerce has the space to identify and take on new business opportunities and growth projects. An example is completely new customer propositions that could be adopted, such as same-day delivery.

“The Head of E-commerce will have the opportunity to achieve strong professional growth within the company.” – Ellen ten Hove, Commercial Director

Overall, the Head of E-commerce is a leader and really operates as the second-in-command to Greetz’s Commercial Director. This is an exciting opportunity for an energetic digital professional to take a leadership position and to lead a highly successful company into its next growth phase.



Greetz works with Top of Minds to fill this vacancy.
To express your interest, contact Max Tasseron via


Head of E-commerce Solliciteer
Marlies Hoogvliet - Partner

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Marlies Hoogvliet - Partner

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